Blogs

At Branch, we value your time and efficiency, so we created the Branch Link Creator Google Chrome Extension. This will allow you or anyone on your team to quickly and efficiently create Branch links that will deep link the user to relevant in-app content, work cross-platform and on every channel, every time. As you probably… Read more »

Tracking growth on mobile used to be hard. My cofounders and I built Branch out of the frustration we felt from all the experiments that we kept trying to run and couldn’t. Broken links, limited tracking, no personalization, no way to understand where every app user was coming from — these were the problems we… Read more »

This article was originally published on the TUNE blog. Branch acquired the TUNE Attribution Analytics product in September 2018, and we have republished select pieces of content for the enjoyment of Branch customers. This post was written by John Koetsier, formerly of TUNE. Eight ad networks are 100% fraud. 35 ad networks are 50% or… Read more »

Collision 2017 was a treasure trove of knowledge. From entrepreneurship to AI to activism to mobile, the speakers shared their experiences and advice with thousands and thousands of attendees. At Branch, we care a lot about mobile and the strategies that many executives have used to connect with users on mobile devices. Through a combination… Read more »

frag·men·ta·tion / ˌ fraɡmən ˈtāSH(ə)n/ noun 1. the process or state of breaking or being broken into small or separate parts. Our co-founder Mada Seghete took to the Collision 2017 stage in New Orleans with one goal in mind: letting the public know we have a crisis. The mobile ecosystem is fragmented, wars have broken… Read more »

This is an excerpt from our latest eBook, The Marketers Guide to Emails on Mobile. Download the full eBook here. Emails are the easiest way to directly contact customers, users, and readers. They present an opportunity to place content directly in front of your audience at any time of the day or night. Unlike social… Read more »

Spring has sprung at Branch and we’re excited to share our April product updates. This month we’re giving the Branch dashboard an important revamp, adding powerful new Journeys functionality, and keeping our linking infrastructure ?. New Navigation The core philosophy behind the Branch product is that brands use it everywhere, across every channel and user.… Read more »

When it comes to growing a mobile app, there are three main ways to get discovered without spending the majority of the budget on ads: Out of those three, the best chance for a high ROI is through referrals, influencer, and viral marketing. By engaging advocates, influencers, ambassadors, and brand fans, and getting them to… Read more »

This blog post was originally published in 2016. You can read one of our newer posts on driving installs from Instagram. Instagram app install ads are quickly becoming the next Facebook install ads. By leveraging Facebook’s ultra-sophisticated audience targeting, it ultimately means great conversions and engagements for brands on Instagram. When you pair that with deep-linked… Read more »