Blogs

This blog post was originally published in 2016. You can also read one of our newer posts on web-to-app conversions. As a mobile developer, you’ve heard all the trends about consumers moving to mobile. The fact that mobile searches overtook desktop searches this year is not new to you. But before you dismiss desktop web… Read more »

When iOS 9.2 was released on Dec 8th, thousands of app developers suddenly realized their app experience was broken. A small change in Safari’s handling of deep links resulted in many sleepless nights for the app community that was struggling to prepare for the holiday shutdown. It was an untimely yet inevitable change. We saw… Read more »

As of iOS 9.2, released December 8th, 2015, Apple has sounded the death knell for URI scheme based redirects, the standard for deep linking for the last seven years. They’ve decided that Universal Links are the future. Since you depend on Branch to leverage the best technology in order to drive the highest quality link-based… Read more »

Branch partner app HotelTonight has always been a tastemaker in mobile growth strategies as they’ve become a major name in the hotel-bookings space. In regards to their innovations in mobile marketing, we’ve tracked their successes closely, especially as they relate to their use of Branch technology in novel ways.

Over the last few years, the mobile app ecosystem has seen a tremendous amount of change. Every year, developers get to play with a bunch of new toys that help build better products and businesses. Google’s mobile search platform is a perfect example of one of those toys.

Consumers are changing the way that they search online – shifting queries from desktop to mobile devices in rapid fashion. Interestingly, mobile search has now overtaken desktop in 10 countries (including the U.S. and Japan). This is happening so fast that almost the entire mobile ecosystem is now scrambling to catch up, especially the two… Read more »

At Branch, we believe that app discovery should be far easier for developers. But in the existing ecosystem, it’s hard to make any app stand out from the crowd where discovery tools are either woefully underpowered (i.e., app search in both major stores) or impersonal (i.e., generic app install ads).

Branch is a deep linking platform for app developers that helps you connect your in-app content to the users that need it. We started the company by offering a powerful linking tool that helps you publish your app content on any channel and supports deep linking in all scenarios. This is just the beginning.

Hey, Sahil here again with Part 2 in an ongoing series getting into the weeds of Branch deep linking. In Part 1 (read Part 1 here if you haven’t yet or if you need a refresher) you learned that a Branch link is a literal web page, which means there is a server component (our… Read more »