Blogs

Over the last few years, the mobile app ecosystem has seen a tremendous amount of change. Every year, developers get to play with a bunch of new toys that help build better products and businesses. Google’s mobile search platform is a perfect example of one of those toys.

Consumers are changing the way that they search online – shifting queries from desktop to mobile devices in rapid fashion. Interestingly, mobile search has now overtaken desktop in 10 countries (including the U.S. and Japan). This is happening so fast that almost the entire mobile ecosystem is now scrambling to catch up, especially the two… Read more »

At Branch, we believe that app discovery should be far easier for developers. But in the existing ecosystem, it’s hard to make any app stand out from the crowd where discovery tools are either woefully underpowered (i.e., app search in both major stores) or impersonal (i.e., generic app install ads).

Branch is a deep linking platform for app developers that helps you connect your in-app content to the users that need it. We started the company by offering a powerful linking tool that helps you publish your app content on any channel and supports deep linking in all scenarios. This is just the beginning.

Hey, Sahil here again with Part 2 in an ongoing series getting into the weeds of Branch deep linking. In Part 1 (read Part 1 here if you haven’t yet or if you need a refresher) you learned that a Branch link is a literal web page, which means there is a server component (our… Read more »

This blog post was originally published in 2015. You can also read recent insights on how deep linking technology influences cross-platform user acquisition. If a user has your app installed and they see the mobile web, you’re doing something wrong. Deep linking from your mobile website is an absolute requirement to deliver a high-quality user… Read more »

This is part four of a four-part technical guide on deep linking on Android. The previous posts covered URI schemes, Chrome Intents, and App Links.

As we are gearing towards the end of the year we are thrilled to see the excitement around our $10k Mobile Growth Challenge. While our current partners have a good idea on how they can use Branch to grow, one question that I hear from developers new to Branch is, “How can I use Branch… Read more »

This is part three of a four-part technical guide to deep linking on Android. The previous posts covered URI schemes and Chrome Intents and the next will cover Google Play Referrer.