Blogs

Twitter has just released their largest app update in years. Aside from the redesigned UI and live activity update functionality, the iOS version of Twitter’s new app includes some under-the-hood changes to how links are handled. Anyone familiar with the mobile landscape knows about the long-standing difficulties with deep linking out of the Twitter app.… Read more »

It’s time for another Mobile Growth meetup and we are excited to be hosted at Mixpanel, welcoming another round of mobile leaders to share their growth stories and strategies. We’ll kick off the evening with some pizza and drinks, and then jump into a discussion with experts from Stitch Fix, DoorDash, Bitwall, and MileIQ. After the panel, stick around for more… Read more »

This is a guest post by Stephen Smith, Founder and CEO of nOCD. nOCD gives people with OCD effective therapy and real-time data about their treatment, helping users live more and worry less. I’ve come to a conclusion: the most essential piece to any early stage company’s marketing strategy is data. Without empirical data, it’s… Read more »

Apple used WWDC this year to announce exciting new iOS technologies like Augmented Reality and more powerful Siri voice control. Of course, anyone involved in the mobile ecosystem knows those flashy new features don’t matter if you can’t get users into your app. While nothing this year came close to the monumental introduction of Universal… Read more »

If you’ve run mobile ad campaigns on Facebook, you’re familiar with the elegant deep linking options their ads provide. But unfortunately, organic Facebook posts are a whole different story. Why is it so difficult to give users the same experience for posts in Facebook Messenger or your company’s Facebook Wall? To learn more, keep reading… Read more »

The 2017 Mary Meeker Internet Trends Report is officially live. For those that aren’t aware, Mary Meeker, a partner at Kleiner Perkins Caufield and Byers, has assembled an internet trend industry report since 1995. The original deck contained 25 slides and focused the state of capital markets and updates in the technology industry, which makes… Read more »

Congratulations, you’ve just recently launched the newest version of your app! You’ve spent countless hours in your last development sprint A-B testing your newest features and ironing out every last bug and edge case you could find. But wait… your analytics are showing you that some of your new, dearly beloved features are nearly untouched… Read more »

This is an excerpt from our latest guide, the eCommerce Guide to Improve CAC, LTV, and Conversions on Mobile. Download the full guide here. For eCommerce marketers, mobile has never been more important. The fact that mobile commerce sales have increased by nearly 40 percent year over year should both excite and scare brands into… Read more »

Hybrid app development platforms such as Cordova, Ionic, Xamarin, and React Native are an important part of the mobile app ecosystem. They provide for code consolidation across platforms that brings down the overall time to ship and maintain an app on both iOS and Android. Build once, ship fast! However, one critical aspect of providing… Read more »