Blogs

In-app analytics are an essential part of growing your app. If you want to know how to improve the user experience for your customers or to optimize in-app purchases, you have to know what users are doing inside your app. It’s all well and good to get people to install, but if you can’t get… Read more »

Eighty-nine percent of smartphone users start with Google when they want to find something on the Internet. And yet, an average user who spends three and a half hours on their phone each day is inside apps for all but 20 minutes of that time. This is a huge disconnect, and despite the best efforts of Apple and Google,… Read more »

As a deep linking company that handles millions of links every day, Branch deals with Universal Links on a daily basis. We see the vast potential, but are very familiar with its many problems. From being difficult to test, to inadequate edge case handling, to the sudden update that rendered URI schemes to ineffective, we… Read more »

Spenser is the CEO and co-founder of Amplitude. While developing his first mobile product, a voice-to-text app for Android, he experienced firsthand the need for a better mobile analytics solution. Spenser created Amplitude Analytics so that app developers can harness their user data to grow their businesses.

This blog post was originally published in 2016. You can also read recent insights on how to implement interstitial ads and banners on mobile. Redfin provides its users with an online database of real estate listings. The Redfin app boasts an excellent and optimized user experience, which is made evident by the 4+ rating on… Read more »

The Dubsmash app allows users to record hilarious videos of themselves in which they dub over famous audio snippets. Dubmash videos are incredibly popular and their pervasiveness can be found all across social media giants including channels such as Facebook, Twitter, and Instagram. The app boasts a well-over 4-star rating on both the Google Play… Read more »

With deep linked smart banners, Wattpad converted mobile web readers into app users and streamlined the experience so readers never lost their page.

I’m excited to announce that Branch has raised $35 million in new financing — bringing our total raised to $53 million. We’re now 50 people and plan to double in size by the end of the year. That’ll be one hundred extremely passionate and hard-charging people working hand in hand with our incredible partners to… Read more »

This blog post was originally published in 2016. You can also read recent insights on web-to-app conversions. Smart banner, app banner, smart app banner — nomenclature aside, the JavaScript, CSS, and HTML-based banner that floats on your mobile website is an incredibly valuable tool for converting web traffic into app users. Not only is it… Read more »