Blogs

UPDATE: As of 2018, this solution for deep linking from Universal App Campaigns is no longer available. You can read one of our newer posts on how deep linking technology influences cross-platform user acquisition. What do Facebook, Google, and Twitter all have in common? In the never ending struggle to allocate ad budgets for mobile… Read more »

Starting today, all new Branch partners will get branded links with no additional configuration. You can finally have .app.link for your app!

“I wish my app could be harder to find” — said no app developer, ever.

This blog post was originally published in 2016. You can also read one of our newer posts on web-to-app conversions. At this point in history, if you’re working on a native mobile app and don’t have a growth plan or distribution strategy, it’s unquestionably time to start.

At Branch, we eat, sleep, and breathe mobile linking. We have been doing this for the last few years, and as app developers ourselves, we’ve been in your shoes and know how critical it is that the platform support your every feature. Branch links were a result of us trying to market and promote our… Read more »

Currently, organic traffic is a huge source of traffic on websites, and as the mobile industry grows, apps are hoping to imitate this success. App Indexing will likely become a very valuable source of traffic for developers. In fact, mobile web recently passed desktop as the platform with the most search volume. Although most of… Read more »

At Wattpad, we use Branch links to ensure our A/B testing efforts go beyond the vanity metrics of email open rates, button clicks, and page views. The following are the top three lessons we’ve learned when it comes to A/B testing for app growth.

This blog post was originally published in 2016. You can read our newer posts about deep linking here. Driving intuitive, seamless deep linked experiences is a headache. Mobile marketing teams struggle to connect their users to the right place inside the app, or on the web, while optimizing for an event (purchases, signups, views, reads,… Read more »

Remember email? Yes, email – the tried and true channel of communication that pundits have been declaring passé for years now. And yet, despite the apparent distaste for email, email marketing accounts for over 15.6% of all ecommerce transactions, making it the third most effective ecommerce marketing channel behind search and affiliates (although it quickly… Read more »