Blogs

PregBuddy is an integrated health and wellness platform supporting women during their pregnancies. They offer personalized healthcare via peer support, organized information, expert access for nutrition, fitness and emotional advice and affordable access to essential products and services through their journey. PregBuddy has seen an early traction of over 35,000 users, and has been growing organically by 20%, month-over-month.… Read more »

If you’ve heard of Branch, you probably know we have been providing deep links to developers and marketers on mobile for years now. Branch has grown quite a bit since our inception, however. In fact, Branch now hosts a full suite of deep linking and attribution solutions that are proven to drive growth and sales.… Read more »

SEO teams can now drive a better user experience and attribute SEO efforts on mobile with our out-of-the box SEO App Attribution solution. Customers can turn on Universal Links/App Links for their main search domain while Branch works in the background to attribute down-funnel app events back to the search engine and URL that sourced… Read more »

The wait is over! After reviewing all of the submissions to our Mobile Growth Stories Challenge, it’s time to announce the winners! Our judging panel (below) were impressed by the breadth and depth of the stories we received. As mobile developers ourselves, we struggled growing our own apps and coming up with ideas on growth.… Read more »

What do you get when you mix Toronto, Helen Ouyang (Virgin Mobile), Alex Potichnyj (Checkout51), Jonathan Buccella (The Working Group), and mobile growth? Something really, really awesome. Don’t believe us? See below for yourself—we’re thrilled to share the livestream for our July 2017 Mobile Growth Meetup in Toronto.

The success of a mobile app begins with user acquisition. While app marketers and developers have a plethora of paid options to grow their user base, finding the right starting point and the perfect mix of growth strategies can be daunting and costly for anyone. To help you devise a cost-effective user acquisition strategy, we… Read more »

The theme of July is channel improvements. A lot of our energy was devoted to making sure the channels we already support continue to receive tremendous attention and steady improvements. Branch is your linking platform; as such, we continue to make sure our links support every feature and data you need for all channels. Deepview… Read more »

Here’s the thing about deep linking across social media platforms: you probably understand more about its intricacies than you’d expect. At its core, deep linking provides users with access to specific web pages rather than homepages on the web. For example, say I’m shopping online at Nordstrom.com. A traditional link takes me to the homepage,… Read more »

Every day I receive dozens of emails and other messages from various companies either offering me a variety of deals or encouraging me to connect with site content. These emails are intended to cultivate my excitement and engagement, and the strategy undeniably works on some demographics. But for one important group—a group of which I’m… Read more »