Blogs

With every new operating system version on iOS or Android, comes substantial changes to even the most basic functionality of the operating system. As developers trying to build a business in mobile, we have to pay attention to these details, lest our users be delivered broken experiences.

When you integrate Branch links into your app, you have the option to generate Deepviews.  What’s a Deepview? It’s a preview page rendered by your browser that simulates in-app content outside of the app. Branch Deepviews easily allow your web users to check out what they’ll see inside an app, before they decide to click… Read more »

For eCommerce marketers, mobile has never been more important. The fact that mobile commerce sales increased by nearly 40 percent from 2014 to 2015 should both excite and scare you into focusing on mobile. In that time there was nearly $30 billion more in mobile purchases. Did you miss out on this audience by not… Read more »

This blog post was originally published in 2016. You can also read recent insights on how to use web-to-app banners on mobile. If you’re reading this post, you probably already know how important your mobile website is for driving app installs. (If not, you can get caught up on the biggest source of app installs that… Read more »

UPDATE: As of 2018, this solution for deep linking from Universal App Campaigns is no longer available. You can read one of our newer posts on how deep linking technology influences cross-platform user acquisition. What do Facebook, Google, and Twitter all have in common? In the never ending struggle to allocate ad budgets for mobile… Read more »

Starting today, all new Branch partners will get branded links with no additional configuration. You can finally have .app.link for your app!

“I wish my app could be harder to find” — said no app developer, ever.

This blog post was originally published in 2016. You can also read one of our newer posts on web-to-app conversions. At this point in history, if you’re working on a native mobile app and don’t have a growth plan or distribution strategy, it’s unquestionably time to start.

At Branch, we eat, sleep, and breathe mobile linking. We have been doing this for the last few years, and as app developers ourselves, we’ve been in your shoes and know how critical it is that the platform support your every feature. Branch links were a result of us trying to market and promote our… Read more »