Blogs

This blog post was originally published in 2016. You can also read recent insights on web-to-app conversions. Here at Branch, we’ve talked a lot about the current mobile ecosystem and the value of app users. For instance, on Black Friday, 41% of purchases came from a mobile device. But capturing a slice of this engagement continues… Read more »

In order to craft an effective mobile marketing strategy, it is important to continually keep up with the ever-evolving data behind the way that consumers interact with digital media and advertising. Just a few weeks ago, venture capital firm Kleiner Perkins Caulfield Byers published their 2016 version of the Mary Meeker Internet Trends Report. The… Read more »

This blog post was originally published in 2016. You can also read one of our newer posts to learn the best app promotion strategies. Did you know that you can generate a pre-populated referral SMS (text message) directly from an email link? For instance, if User A clicks this email link, a SMS draft will… Read more »

As I’ve written about before, email continues to defy the pundits and to be a critical channel for customer engagement. The one thing that does undermine the effectiveness of email, however, is mobile. I recently attended an email innovation conference and was surprised by the lack of attention paid to what happens after a consumer… Read more »

Today, Branch is proud to announce the official launch of Data Integrations. In cooperation with our partners, Data Integrations will allow clients to automatically send their Branch data to many of the most popular tools focused on mobile measurement and engagement. These integrations will unlock a plethora of new insights for Branch customers. You can… Read more »

With every new operating system version on iOS or Android, comes substantial changes to even the most basic functionality of the operating system. As developers trying to build a business in mobile, we have to pay attention to these details, lest our users be delivered broken experiences.

When you integrate Branch links into your app, you have the option to generate Deepviews.  What’s a Deepview? It’s a preview page rendered by your browser that simulates in-app content outside of the app. Branch Deepviews easily allow your web users to check out what they’ll see inside an app, before they decide to click… Read more »

For eCommerce marketers, mobile has never been more important. The fact that mobile commerce sales increased by nearly 40 percent from 2014 to 2015 should both excite and scare you into focusing on mobile. In that time there was nearly $30 billion more in mobile purchases. Did you miss out on this audience by not… Read more »

This blog post was originally published in 2016. You can also read recent insights on how to use web-to-app banners on mobile. If you’re reading this post, you probably already know how important your mobile website is for driving app installs. (If not, you can get caught up on the biggest source of app installs that… Read more »