Blogs

It’s been nearly 2 years since Apple sounded the bell to officially make URI schemes impossible to use in Safari due to the horrible error modal. Then, over a year ago, Facebook effectively broke URI schemes on iOS as well by no longer supporting their own App Links standard. In case you haven’t been following this saga,… Read more »

Email marketing typically has the biggest ROI of any marketing channel. Today, 69% of emails are opened on mobile rather than on desktop, and year over year that percentage gets larger. Not only are users spending more and more time on mobile, but also, when those users are in your app instead of your mobile website,… Read more »

According to a recent study, over 30% of all app downloads originate from a friend’s recommendation. That means that someone shared the app with a friend via a link or told them about it in person. This is the ultimate dream: where your product is so great that people are sharing it with friends, yielding… Read more »

At Branch, we believe the future of mobile lies in a cross-platform world. To build a seamless user experience, product managers and marketers can’t be bound to one platform—experiences and measurement need to be seamless across desktop, mobile web, iOS, Android, watchOS, Facebook, WeChat, and many other platforms in the mobile ecosystem. Over the past… Read more »

It’s August, and the most exciting thing isn’t going back to school—it’s Branch finding every avenue to deploy your deep links and surface more of your app’s content. This month’s update includes expanded email partners and more support on Firebase app indexing. We’ve also added some heavily requested testing improvements to Journeys. All The Email… Read more »

Here at Branch, we love celebrating the milestone successes of our partners! In June, Mallzee, the Tinder-esque high street shopping app, announced 1 Million downloads and firmly confirmed its spot as the most downloaded non retailer shopping app. Marketing Manager Rachelle Garnham shares her insights on what the team have learned on their way to… Read more »

This year, Apple announced that starting with iOS 11, all instances of Safari will no longer share the same cookie space. This means that cookies set in the main Safari browser app are no longer readable from an instance of Safari within another app that could be created within a native app via the SFSafariViewController. This… Read more »

We may be slowly approaching fall, but things at Branch are only heating up! Last night, we brought Erica Hong (Lyft), Ashkan Motamedi (Everlance), Ajay Sampat (TextNow), and Kar Paramasivam (Shipt) to the Yelp HQ in SF for a rousing panel discussion of trends, tips, and tricks in mobile growth. Maybe you couldn’t make it… Read more »

Bukalapak is one of the biggest online marketplaces in South East Asia. With more than 1.2 million sellers, and more than 40 million products, the e-commerce giant offers goods ranging from toiletries and baby needs to gadgets, electrical, and even motor vehicles to local shoppers. Not surprisingly, this abundant range of products selection attracts more… Read more »