Blogs

For our latest tips, check out our 2018 Ultimate Guide to Cost-Effective Mobile User Acquisition or request a Branch demo. With over 1.5 million apps in both the App Store and Google Play Store, it is becoming increasingly difficult to get your app noticed in the crowded mobile ecosystem. In order to get your app into… Read more »

At Branch, we have noticed something obvious: app developers often want to link directly into other apps. It sounds simple, but this is often frustratingly difficult to implement. That’s why we’re excited to announce a brand new, open-source SDK named Roots to help app developers do just that. This is a standalone project, completely separate… Read more »

This is a preview of our latest eBook, Why You Should Care About Deep Linking. To download the full eBook, click here.

So you’ve heard about this thing called “deep linking.” Maybe someone mentioned it in the morning stand-up, or it came through in one of those weekly industry newsletters. But what is deep linking and what does it actually do? And what does all of this mean for mobile apps?

This article was originally published on the TUNE blog. Branch acquired the TUNE Attribution Analytics product in September 2018, and we have republished select pieces of content for the enjoyment of Branch customers. This post was written by John Koetsier, formerly of TUNE. Widespread reports that the average American adult downloads zero apps per month are wrong. In fact, data from… Read more »

This blog post was originally published in 2016. You can also read recent insights on web-to-app conversions. Here at Branch, we’ve talked a lot about the current mobile ecosystem and the value of app users. For instance, on Black Friday, 41% of purchases came from a mobile device. But capturing a slice of this engagement continues… Read more »

In order to craft an effective mobile marketing strategy, it is important to continually keep up with the ever-evolving data behind the way that consumers interact with digital media and advertising. Just a few weeks ago, venture capital firm Kleiner Perkins Caulfield Byers published their 2016 version of the Mary Meeker Internet Trends Report. The… Read more »

This blog post was originally published in 2016. You can also read one of our newer posts to learn the best app promotion strategies. Did you know that you can generate a pre-populated referral SMS (text message) directly from an email link? For instance, if User A clicks this email link, a SMS draft will… Read more »

Today, Branch is proud to announce the official launch of Data Integrations. In cooperation with our partners, Data Integrations will allow clients to automatically send their Branch data to many of the most popular tools focused on mobile measurement and engagement. These integrations will unlock a plethora of new insights for Branch customers. You can… Read more »