Blogs

With over 400 million active users, Instagram has grown to be one of the most important social networks in our digital world. By now, you’ve probably heard the stories of businesses — from various verticals — who’ve successfully leveraged Instagram to drive millions of new customers. Given that Instagram targets the native mobile app as… Read more »

With iOS 10, comes a complete host of changes ranging from in-message interactable apps, and a completely separate App Store, to links populated with full graphic previews. It’s a brave new world, and you probably are asking yourself where to start. We recommend just outfitting your regular iOS app with the changes necessary to support iMessage… Read more »

Facebook. It’s an ever flowing fountain of potential users for your mobile business. With over a billion daily active users, it’s the single largest, unified source of new users available today. No matter what your company does, you’ll have to devise a growth strategy that includes Facebook, and deep linking has to be a critical… Read more »

iOS 10 introduces some powerful new functionality on top of the iOS 9 extension system that gave birth to custom keyboards and ad blockers. iOS 10 features a new App Store that lets user install apps directly into iMessage, the homegrown messaging platform baked into the iOS platform.

When I heard that iOS 10 was the first version to support app content discovery, I was overjoyed. The dream of app discovery through Apple’s native search would finally be a reality.

Branch’s Referral Reward system was designed to give you the power to incentivize users to refer others to your app by allowing you to reward them for their referrals. According to Nielsen, 77% of consumers are more likely to buy a new product when learning about it from friends or family, so it makes sense… Read more »

Mobile websites have long remained the largest and most cost-effective source of app installs. That’s why we’re pleased to announce Journeys™ Web to App Marketing, and deliver mobile marketers a turnkey solution to transform their mobile website into an effective channel to drive app growth with customizable digital creatives tailored for targeted audience segments.

At last! You’ve reached your user acquisition goal, the monkey is finally off your back, and the light at the end of the tunnel is here. You’re firmly on your way to being the next big app. You breathe a sigh of relief, but before you can finish exhaling, you feel the crushing weight of… Read more »

This is a guest post written by Alex Jubien, an independent consultant for mobile strategy. He helps companies ranging from startups to large groups for which mobile is a key issue.