Blogs

These days, there’s no denying that one of the most effective ways to engage users is via email. Through email, the modern marketer can instantly reach millions of users who are significantly more likely to engage with their digital content. After all—most people don’t want to waste their time, so what inherent incentive do they… Read more »

This is the BranchUniversalObject (or BUO for short). Think of it like an empty box. The BUO is used to tell Branch about a piece of content within your application, whether it’s a pair of shoes for sale, a hotel room in Prague, a recipe for veal picatta, or tonight’s Earthquakes game. Branch uses the… Read more »

Last year, Google introduced Accelerated Mobile Pages (AMP). AMP is a stripped-down version of regular HTML, enabling faster load times on mobile web browsers. This greatly enhances the mobile search and browsing experience in a world with data usage limits and slow download speeds. As a result, we’ve observed that AMP-compatible web pages tend to… Read more »

This blog post was originally published in 2017. You can also read one of our newer posts on how deep linking plays a vital role in cross-platform user acquisition. I talk to hundreds of mobile developers all around the world — they come to attend or speak at our Mobile Growth Meetups, contact me over… Read more »

So, you’ve built your app and are looking for ways to improve the user experience. What about adding deep links? If you are interested in deep linking, you will quickly run into two important terms: App Links, and Universal Links. While we’ve previously covered Universal Links, this article will focus on App Links and how… Read more »

Twitter has just released their largest app update in years. Aside from the redesigned UI and live activity update functionality, the iOS version of Twitter’s new app includes some under-the-hood changes to how links are handled. Anyone familiar with the mobile landscape knows about the long-standing difficulties with deep linking out of the Twitter app.… Read more »

It’s time for another Mobile Growth meetup and we are excited to be hosted at Mixpanel, welcoming another round of mobile leaders to share their growth stories and strategies. We’ll kick off the evening with some pizza and drinks, and then jump into a discussion with experts from Stitch Fix, DoorDash, Bitwall, and MileIQ. After the panel, stick around for more… Read more »

This is a guest post by Stephen Smith, Founder and CEO of nOCD. nOCD gives people with OCD effective therapy and real-time data about their treatment, helping users live more and worry less. I’ve come to a conclusion: the most essential piece to any early stage company’s marketing strategy is data. Without empirical data, it’s… Read more »

Apple used WWDC this year to announce exciting new iOS technologies like Augmented Reality and more powerful Siri voice control. Of course, anyone involved in the mobile ecosystem knows those flashy new features don’t matter if you can’t get users into your app. While nothing this year came close to the monumental introduction of Universal… Read more »