Blogs

Currently, organic traffic is a huge source of traffic on websites, and as the mobile industry grows, apps are hoping to imitate this success. App Indexing will likely become a very valuable source of traffic for developers. In fact, mobile web recently passed desktop as the platform with the most search volume. Although most of… Read more »

At Wattpad, we use Branch links to ensure our A/B testing efforts go beyond the vanity metrics of email open rates, button clicks, and page views. The following are the top three lessons we’ve learned when it comes to A/B testing for app growth.

This blog post was originally published in 2016. You can read our newer posts about deep linking here. Driving intuitive, seamless deep linked experiences is a headache. Mobile marketing teams struggle to connect their users to the right place inside the app, or on the web, while optimizing for an event (purchases, signups, views, reads,… Read more »

Remember email? Yes, email – the tried and true channel of communication that pundits have been declaring passé for years now. And yet, despite the apparent distaste for email, email marketing accounts for over 15.6% of all ecommerce transactions, making it the third most effective ecommerce marketing channel behind search and affiliates (although it quickly… Read more »

Implementing Universal Links results in a 40% increased conversion to open rate. Continue reading to learn more about the study.

Apple introduced a powerful new feature for developers in iOS 9: Spotlight Indexing for app content. As the name suggests, app developers are now able to list their in-app content in Apple’s Spotlight. It’s completely free, and developers can list as much content as they want.

Use Branch links with Braze’s CRM to discover more about your users and to build better engagement campaigns.

Over the years, despite continuous design improvements, iOS apps have been treated largely as data silos and have been unable to use data outside of the confines of their sandboxes. However, with the emergence of iOS 9, Apple was able to reimagine the way information from within the app was exposed to users. Its new… Read more »

This aricle originally appreared as a guest post on Venture beat. Apple’s software quality has been the subject of criticism for some time now. Marco Arment helped bring this to the forefront after publishing his blog post, “Apple has lost the functional high ground,” where he criticized the company for poor quality software.