Blogs

At the most basic level, a Uniform Resource Identifier (URI) is a format that launches a specific experience or piece of content in an app. Just as many applications recognize https:// or https:// as web URLs and launch the default browser, mobile devices launch apps when a user clicks a link starting with tel:// or… Read more »

By now, deep linking is used by the savviest mobile developers and product managers. We consider them the early adopters. However, the mass market, the people still buying generic installs from Facebook, are the ones who don’t yet understand the importance of mobile to their product strategy. In business theory, these segments of users are… Read more »

Deep linking has become more and more relevant in the mobile ecosystem as major tech players are joining the party. The benefit of deep linking are very evident, and here we’ll quickly walk through a couple points to keep in mind when designing your iOS app for deep linking.

This guide will walk you through the various mechanisms you can use to deep link through install. There are so many techniques, and they all have their time and place to deliver a compelling deep link that works in all scenarios. This post is meant to give you some insight into how the typical Branch… Read more »

Branch is excited to announce that we now offer 100% accurate install attribution for clicked links on iOS 9. With iOS 9, Apple has given developers some great gifts. Two of my favorites are Universal Links and the Safari View Controller, both of which allow for a more seamless user experience across apps. For the… Read more »

Partners often ask us about the difference between using Twitter’s native deep links and using Branch deep links on Twitter. Both solutions work for most use cases, so what’s the difference? Ultimately it comes down to simplicity, portability, and customizability.

We know that user acquisition is tough. If you spend time running install ads, creating referral programs, and building sharing features for your app, you see many types of links to your app being shared and clicked. Unfortunately, you can’t get many insights from this data.

At the nucleus of Branch’s culture are great people: brilliant, dedicated, intellectually curious people.

Mobile deep linking is quickly becoming standard practice for successful mobile apps. To stay competitive in the mobile space, it’s critical to understand how they work and what they can do.