Blogs

At the nucleus of Branch’s culture are great people: brilliant, dedicated, intellectually curious people.

Mobile deep linking is quickly becoming standard practice for successful mobile apps. To stay competitive in the mobile space, it’s critical to understand how they work and what they can do.

This is a guest post written by Nancy Hua of Apptimize

Do you know that feeling of being new in a job and not understanding a single buzzword, so you are secretly googling every term in order to beef up your lingo? That’s what I was expecting to do during my first few days at Branch … but fortunately, I have amazing colleagues who patiently explained… Read more »

It’s no secret that Google has been playing catch-up when it comes to the mobile landscape. Basically, they made a bet that native mobile apps would be a passing phase and that mobile web would capture the majority of user’s attention.

This blog post was originally published in 2015. You can read one of our newer posts to learn how to deep-link from Facebook. Nearly two years ago, we asked Facebook to enable deferred deep linking. We’ve pushed for it ever since, and with F8, we see light at the end of the tunnel. Now that… Read more »

Deep linking, an area with so much promise for developers, has been torn to shreds by tech giants. Most mobile developers would love to release their app to the world and have all of their great content easily available to everyone. It’s not an unrealistic panacea, it’s actually the current state of the web, it… Read more »

This blog was originally published on July 19, 2015, but has since been updated with new information. They said, “If you build it, they will come.” They lied. Pour your heart and soul into creating the most beautiful, user-engaging apps. Create content. Promote. Do everything you can, and still, you can’t fill the stadium. Why… Read more »

Here at Branch, we exist to make mobile linking easier. Branch Links deliver many different things such as smart redirecting, contextual deep linking, search indexing and download analytics. We think about mobile linking 24 hours a day, 7 days a week, and have found there to be a lot of confusion around how to deep… Read more »