Blogs

Deep Links, Universal Links, URI/URL Schemes, and App Links have all changed the world of linking to content inside mobile apps considerably over the last few years. This has left many app developers confused about which technology to implement and what the industry best practice is for each. Additionally, the mobile deep linking landscape is… Read more »

Fashion eCommerce is a fiercely competitive space in India where businesses strive hard to acquire and retain users. With better network connectivity and access to low-cost data, Indian consumers are increasingly buying products online, and more predominantly on mobile than ever before. This calls for eCommerce retail businesses to have immersive experiences on desktop as… Read more »

Whether you’re just starting out or been a Branch power user for years, there’s a little something for everyone in this month’s updates. February updates are headlined by two exciting new features – revenue tracking and a substantial upgrade to our new user onboarding flow. Revenue Reporting (beta) You can now easily track purchases and… Read more »

Branch is dedicated to helping marketers and developers understand and engage with their users. Right now, we already allow partners to see user actions taken after clicking Branch links via Source Analytics. These insights from Source Analytics provides a deep dive into which features, campaigns, and channels are resulting in the most conversions (e.g. signups,… Read more »

After a slew of major ecosystem changes to mobile standards and implementations in 2015, the pace slowed considerably in 2016. But that doesn’t mean that deep linking and optimizing for mobile isn’t as important as ever for brands – small and large – around the world. Here, we will cover the major trends and events… Read more »

One of the most amazing aspects of the mobile app business is the ability to reach a worldwide audience of billions with near instant and frictionless distribution. But the real challenge is communicating your app’s value prop across time zones, languages, and cultures amidst all of the noise and competition. With limited budgets, time, arms,… Read more »

This is a Q & A with Sen Sugano, VP of Marketing at GOAT, the massively popular sneaker marketplace on mobile. GOAT’s rise in a multi-billion dollar industry wasn’t an accident, as the company found ways to achieve fast growth for their mobile app. In fact, GOAT’s stellar growth has attracted much interest from investors,… Read more »

This is an excerpt from our latest eBook, 4 Steps to Finding Engaged Influencers for Your Mobile Brand. To download the full eBook that features more steps, statistics, and resources, click here. When it comes to growing a brand on mobile, the best chance for a high ROI can be seen through your organic reach metrics. By… Read more »

This article was originally published on the TUNE blog. Branch acquired the TUNE Attribution Analytics product in September 2018, and we have republished select pieces of content for the enjoyment of Branch customers. This post was written by John Koetsier, formerly of TUNE. Paid app installs boost organic downloads by 1.5X across the board. But in… Read more »