Blogs

This is the second in a two-part series about the future of links. Part one recapped the history of links on the web and how things became so broken on mobile. In this post, we will cover the solution, and what we have learned at Branch as we built it.

This is the first in a two-part series about the future of links. In this post, we will recap the history of links on the web and how things became so broken on mobile. Read part 2 here, where we cover the solution, and what we have learned at Branch as we built it.

The emergence of mobile has caused marketers to re-think how they approach traditional marketing channels. This year, $6 billion was spent online between Black Friday and Cyber Monday, with over $2 billion of that happening on mobile, which equates to an increase of 33% compared to 2015. Yet, even with the rise of purchases on… Read more »

Here at Branch, we move fast. It’s so critical to the success of our company that it is one of our core values. We are the fastest moving company I’ve worked for.

Getting users inside of your app is the most important part of a deep link, and if your links don’t open the app, it can severely hurt the user experience. Apple’s introduction of Universal Links in iOS 9 provided a new way to directly open your app, without having to rely on URI Schemes redirecting… Read more »

The following new features have been released in November. Click through each new feature below to learn more.

If you’re a marketer or PM at an eCommerce company, it’s likely you have one, top-tier goal that dominates the conversation day in and day out: revenue. It’s the metric that gives businesses life and keeps them healthy enough to experience long-term growth. And whether you’re a century old retailer, a modern tech giant, or… Read more »

At Branch, we believe that linking should be easy. You shouldn’t have to think twice about the types of links you use, the devices they support, or whether your website is handled differently than your app. We’re on a crusade to make links work everywhere.

The average user spends 4-5 hours on mobile, with 90% of that time inside a mobile app. When you’re sharing marketing links with your users, it’s not enough anymore to have a short URL with OG tags. Users anticipate a seamless mobile experience with your links, and are more likely to stay and convert when… Read more »