Blogs

Referral programs can work magic to drive organic growth and high quality users. Now Branch makes it easier than ever to build a high quality, fully tracked referral program. You can see the exact k-Factor, measure conversion from referred install, and even list out which of your users are the top referrers . Best of… Read more »

Invites are a huge part of spreading mobile apps. The best time to get your users to tell their friends about your app is while they enjoy using it, and while word of mouth advertising is a good channel, what works even better is to build ways your users can invite their friends straight from… Read more »

Deep linking has been one of the most talked about trends in tech throughout the last year, but not everyone fully understands what deep linking even is and how it can transform mobile. Deep Linking in Context Mobile is taking over and deep linking is heating up alongside, as it promises to revolutionize UX and… Read more »

It’s no secret – the best part of Branch Metrics is our links. Everyday we love to see apps integrate Branch to deliver a better user experience. Whether it’s a link to a new friend, a link to customized content, or a link to the newest viral game, at Branch we love helping app developers… Read more »

Have spring break plans? You should because Gogobot makes it easier than ever to get the most out of any trip you plan. With over 16M users last year, 800,000 reviews, and 4M photos, Gogobot is the perfect app to plan your upcoming adventure, regardless of where you’re going or how long you’ll be there.… Read more »

We have a simple mantra here at Branch: Made by developers, for developers. It’s the essence of our product and approach. Nobody at Branch lives it more than our cofounder Dmitri Gaskin. Hidden Talents But… Dmitri isn’t your average cofounder. In fact, there are few others in the world like him. At 19, Dmitri is… Read more »

So you’ve integrated contextual deep linking into both your Android and iOS apps using Branch, right? Fantastic! Or if you haven’t, maybe you plan on getting started in just minutes by diving into our docs here for iOS and here for Android . But what about your Web App? This is where our super slick,… Read more »

What’s the difference between “I’m sorry” and “my bad?” Not much, unless you’re saying it to someone at a funeral. Context matters, and it’s true for deep linking, where context can be a game changer for everything from UX and analytics to growth and user retention. Before we explain what we mean by context, we… Read more »

The scale of the mobile gaming industry is overwhelming. As of summer 2014, more than 75 billion apps were downloaded from the App Store. Games made up the highest percentage at over 21% of the total downloads. Not only that, games are the top grossing app category in the app stores. In 2015, mobile games… Read more »