Blogs

Every tool now claims to be powered by AI, which means the phrase itself tells you almost nothing. So what should marketers actually look for when they’re digging through the myriad AI options available?

Branch’s Industry Benchmarks delivers daily, verticalized competitive insights so marketers can compare app performance against real industry peers.

This guide explains what MMPs are, how they work, and what to look for when choosing one, along with practical steps for implementation.

Learn how deep link generators eliminate broken user journeys and engineering bottlenecks by creating standardized URLs that route users directly to specific in-app content.

Explore how programmatic advertising allows retail brands to scale growth beyond traditional walled gardens by leveraging data-driven precision and omnichannel targeting.

Switching mobile measurement partners? Nearly 50% of B2C marketers plan to replace their attribution tools. Here’s what modern measurement needs to deliver.

Industry experts Brett Orlanski and Harish Thimmappa share five truths about modern marketing measurement.

Are your app install campaigns actually working? Run these six A/B tests to optimize deep linking, onboarding, app store pages, and install incentives before you spend more.

Get a glimpse into the data behind Branch’s AI Search and Discovery: Enterprise Benchmark report.