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A step-by-step guide to implementing iOS deep links, including architectural best practices and advanced strategies for using deep links to drive marketing performance and app growth.

Every tool now claims to be powered by AI, which means the phrase itself tells you almost nothing. So what should marketers actually look for when they’re digging through the myriad AI options available?

Branch’s Industry Benchmarks delivers daily, verticalized competitive insights so marketers can compare app performance against real industry peers.

Most enterprises are taking steps like improving crawlability and restructuring their content in order to optimize for AI-powered search platforms, according to recent research from Branch.

Members of Forbes Business Council share how they help their leadership teams follow meaningful signals instead of getting lost in mountains of data.

Members of Forbes Business Council draw from their experience leading organizational change in competitive markets to share strategies for integrating value-based selling into company culture.

Marketing leaders have never had more tools, or more pressure to prove impact. While AI promises efficiency, scale, and smarter decision-making, for many teams, it’s also revealing cracks in how we work.

Twenty-six percent of companies received more than half their traffic from AI search in 2025, and 49% expect to reach that mark by late 2026, according to findings by Branch.

This guide explains what MMPs are, how they work, and what to look for when choosing one, along with practical steps for implementation.