Emma Huff




How To Use TikTok To Grow Your Mobile Business

With over one billion monthly active users, TikTok has become the fastest-growing social media app. The entertainment platform presents a unique opportunity for mobile marketers to promote their mobile apps to younger audiences.

4 App Marketing Strategies To Drive Downloads and Boost Revenue

When done right, app marketing yields higher conversion rates, improved advertising ROI, and increased customer lifetime value (LTV). App user acquisition and engagement also have significant bottom-line impact: Branch’s Mobile Growth survey found that app users are over three times more valuable than non-app users — and they’re less likely to churn.