Blog
With over one billion monthly active users, TikTok has become the fastest-growing social media app. The entertainment platform presents a unique opportunity for mobile marketers to promote their mobile apps to younger audiences.
Blog
Discover the key themes from Apple's WWDC 2023 and their impact on the mobile industry. Dive into notable privacy updates, Vision Pro, iOS 17 and iPadOS 17, and Apple's new Macs.
Blog
When done right, app marketing yields higher conversion rates, improved advertising ROI, and increased customer lifetime value (LTV). App user acquisition and engagement also have significant bottom-line impact: Branch’s Mobile Growth survey found that app users are over three times more valuable than non-app users — and they’re less likely to churn.
