Addison Lee, Europe’s largest passenger car service and pioneer of the booking app, was faced with a mobile onboarding issue in 2016. As a unique taxi service that features in-advance scheduling, no surge pricing, and an average pick-up time of under 10 minutes, Addison Lee’s advanced product sells itself to potential users. Addison Lee needed to reduce friction and make their onboarding process seamless to capture new business customers that were downloading their app from a marketing email.
- 95% of users who started the new onboarding flow completed it
- 3x faster process than the previous onboarding flow