BRANCH COST AGGREGATION

Complete the other side of your ROI equation

Centralize cost data from your campaigns in one place

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Crunch your advertising numbers with ease

Review and take action on all your cost data simply and efficiently so you can focus on perfecting your ad strategy instead of spending time manually collecting, collating, and comparing metrics.

Identify your best investments

Use the Branch Dashboard to report on powerful calculated metrics across your ad networks, including total cost, effective cost per install (eCPI), return on ad spend (ROAS), and more. See where your most efficient returns are coming from with granular breakdowns by partner, campaign, creative, and ad group.

Get the highest quality data, automatically

Access accurate, complete, and up-to-date cost data without manual work or custom development for each ad network. We support industry-standard solutions to ingest partner cost data, from API integrations for leading network partners to flexible cost-on-links data ingestion for many others.

Uncover true ROAS

Combine cost data with revenue reporting and cohort analysis to answer important questions like “how many weeks does it take to hit my target cost per acquisition (CPA)?”

See comprehensive cross-platform ROI

Use accurate, cross-platform attribution data to calculate metrics that reflect all user conversions from both web and app.

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Ready to centralize your campaign cost data?

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10 Tactics to Harness the Power of Paid Advertising in a Post-cookie Era

Blog
Should mobile marketers abandon paid advertising altogether? There’s a reason why “don’t give up on advertising” was the #1 don’t in our blog, Mobile in 2023: What to Do and What Not to Do. The answer lies in recognizing the continued value and potential of paid advertising even without traditional user identifiers.