Rent the Runway Discovers the Impact of Mobile-optimized Email

Rent the Runway, pioneer of the “closet in the cloud” concept and the leading fashion rental service based in New York, integrated Branch links into their Sailthru email campaigns and saw total mobile revenue grow by 200% as a result, alongside increased engagement. Beyond the significant performance improvement, Branch’s attribution platform has allowed Rent the Runway to gain a deeper understanding of the entire cross-platform user journey, informing key strategic mobile web and app decisions.

  • 200% total mobile revenue growth