Ancestry® Increases App Engagement by 3x using Branch’s Universal Email

Branch’s comprehensive suite of solutions and expertise in mobile growth helped Ancestry® increase user retention and acquisition, as well as drive feature adoption. The email campaign showed significant improvements in key metrics. App opens increased by 44% week over week, app downloads in the U.S. market rose by 50%, and international markets saw a nearly 100% increase in app downloads. Furthermore, there was a nearly 3x increase in engagement with the app features highlighted in the email campaign.

  • 44% increase in app opens
  • 50% rise in app downloads in the U.S. market
  • 3x increase in engagement