Financial Services Industry

Explore how finance brands grow their mobile app

Expert insights and resources to help you thrive in the world of mobile.

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Mobile drives value for you and your customers

Feature-rich mobile banking apps save you money, reduce cost to serve, and drive significant value for both your business and your customers.

Mobile experiences are seamless and convenient

With just a few taps, consumers can adopt features in real time, save their credentials to automatically log in, and bank on the go. This level of convenience enhances customer satisfaction and fosters long-term loyalty.

Mobile creates opportunities for ancillary revenue

Apps put financial services in the pockets of consumers, allowing personalized interactions that ensure consumers receive relevant offers, upsells, and alerts tailored to their individual preferences.

Customer service is better on mobile

With self-service options at their fingertips, customers are more likely to manage tasks on their own or turn to digital support options like chatbots, alleviating pressure on call centers and reducing cost to serve.


Learn cost-effective ways to grow your app in the Financial Services Mobile Growth Playbook

Explore ways that financial brands can grow their mobile presence and tap into apps for acquisition, retention, and increased conversions. With first-hand advice, industry data, and quick tips, we take the guesswork out of mobile growth.

Download the playbook to learn:

  • The current state of finance and mobile with industry survey data
  • How to acquire app users cost effectively
  • How to drive in-app engagement
  • How to increase conversions

Learn how Branch unlocked attribution and deep linking for Nubank’s paid campaigns

Discover how Nubank boosted in-app conversion rates and increased efficiency and scale of paid campaigns. New insight into their paid campaign performance gave the Nubank team the confidence to make ROI-positive investments in paid campaigns, and allowed them to increase both the efficiency of their paid mobile acquisition campaigns, and their overall new user conversion rate.

Discover how Payoneer unlocks mobile app growth

Payoneer now has detailed visibility into complex user journeys, regardless of the source of conversion. This unbiased attribution ensures that marketing teams are in sync with the latest data and can double down on what’s performing best in terms of conversions and ROI.

46% of Payoneer’s consumers currently use the app, up from 33% in 2020

204K installs driven by Journeys, being the highest contributor, last year


What sets Branch ProServe apart is its organized approach, respect for our industry knowledge, and steadfast commitment to delivering tangible results. It has truly been an excellent collaboration, and I’m impressed with the valuable contributions made by their team.

Chris Johnston, Senior Marketing Operations Manager
Wave HQ

Financial Services Resource Hub

Digital transformation and industry insights

Uncover the Trends for Finance and Video Streaming Apps in 2024

This webinar is designed for professionals in the finance and video streaming industries, offering a unique opportunity to gain strategic insights, discover best practices, and prepare for the dynamic landscape of 2024.

Experience Transformation Leader at Citizens Bank

In this episode of How I Grew This, Deepak Nair joins Mada Seghete to discuss how banks can drive digital transformation and innovation strategies and deliver a best-in-class digital experience to customers.

State of Mobile Deep Linking

Discover the baseline success rates of deep links across channels, devices, and verticals — including finance — and why comprehensive deep link testing coverage needs to be a part of your app and campaign launch processes.

Fuel Digital Transformation Through Mobile App Growth

With 70% of “digital time” happening on mobile devices and 92% of that time spent in mobile apps, it’s clear that mobile will continue to be a focal point of brands’ digital transformation journeys.

A Marketer’s Guide to Mobile Growth Maturity

By reading this guide and completing the accompanying assessment, marketers can gain valuable insights into the current state of their mobile growth strategy and chart their course toward profitable growth.

CMO of Nude: Yoann Pavy – Driving Mobile Marketing Growth in the Fintech Industry

Yoann Pavy is the CMO of Nude, a UK-based fintech app that helps homebuyers save for their deposits faster. Yoann shares his experience designing helpful features within the app that…

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