Branch Resource Hub

Branch surveyed 300 enterprise marketing, growth, and digital leaders to understand how they’re responding to the rise of AI search — from ChatGPT and Perplexity to Google’s AI Overviews.

In this episode of HIGT, hosts Adam and Amanda sit down with Lindiwe Stenberg, newly promoted Chief of Staff to the VP of Marketing at Venmo (formerly Growth Marketing Operations Lead), to explore practical strategies for building high-performing marketing stacks and cross-functional teams.

Explore how finance brands grow their mobile apps.

Learn how VPs and C-suite execs at 500+ employee firms are solving for measurement blind spots and privacy compliance. Get the data-backed report on the future of financial app growth.

Explores why upgrading your MMP is no longer optional — it’s essential for sustainable growth.

In today’s on-demand world, consumers expect fast, seamless solutions, especially when they need help. For any company that operates a call center, the stakes are high: every inbound support call costs money, strains resources, and risks customer frustration. That’s where call center deflection becomes a strategic advantage — and Branch can help you do it… Read more »

Discover winning strategies from Branch’s Mobile Growth Awards. See how top brands drive acquisition, engagement, and retention.

For finance app marketers, achieving high ROI on ads requires more than just tracking installs and clicks. Users demand seamless and secure experiences, so focusing on the right metrics is essential. But beyond identifying these metrics, having the tools to measure, optimize, and act on them makes all the difference.

Mobile finance applications have revolutionized the way people manage their finances. In this intensely competitive landscape, these apps can’t settle with just delivering core functionality — they also need to create unparalleled user experiences. This is where behavioral analytics, powered by robust mobile app analytics, comes into play.