Industry
Financial services
Customers
> 5 million
About Payoneer
Payoneer is a trusted and widely recognized payment platform that facilitates cross-border transactions, enabling businesses to seamlessly transact, sell, and expand globally. As a leading fintech company, Payoneer is dedicated to empowering small and medium-sized businesses by offering convenient and efficient financial solutions.
With Payoneer, users can effortlessly receive payments in multiple currencies and access funds from various online marketplaces, including e-commerce, vacation rental, and freelance platforms. Additionally, Payoneer provides valuable services such as VAT payment, digital foreign inward remittance certificate (FIRC), and store management tools. With a vast customer base exceeding 5 million, support for over 70 currencies, and 35 languages, Payoneer has established itself as a go-to platform for international transactions.
Challenges
Payoneer was driving substantial traffic to its mobile web platform but had no effective way to convert that traffic into app users. The team had no dedicated deep linking solution or web-to-app smart banners in place, so they set out to close that gap by building a user acquisition strategy around deep links and smart banners.
This meant integrating deep links across Payoneer’s full marketing channel mix and placing smart banners with compelling messaging to prompt app downloads. To do it well, both the product and marketing teams needed a mobile growth platform that could deliver reliable data alongside app growth.
Solution
After evaluating deep linking platforms, Payoneer partnered with Branch. Using Branch Banners, the team built a seamless web-to-app pathway: users landing on mobile web are automatically redirected to the right in-app content if they already have the app, or sent to the app store and then routed directly to that content after download.
Payoneer also paired Banners with email marketing. When a user clicks a link in an email, they land on mobile web and are prompted to download the app via Branch smart banners.
Because Banners can target audiences with behavioral and contextual parameters, Payoneer runs A/B tests to see what drives conversion: Does copy alone outperform more visual banners? Do certain messages convert better than others? One recent test found text-only banners outperformed more intrusive, visually heavy ones.
Deep links have become a core part of Payoneer’s marketing campaigns too, sending users directly to relevant content in the app or on the website rather than a generic landing page. That precision drives higher conversions, more revenue, and better lifetime value (LTV).
All of this data flows into the Branch Dashboard, giving Payoneer unbiased insight into performance across owned, earned, and paid channels. With Branch as a reliable mobile growth partner, Payoneer has grown its app user base steadily: from 33% of users on mobile app in 2020 to nearly 46% in 2023.
“Branch enables us to create the right customer journeys for our mobile app. Branch has been the game changer for us because it creates the right journey and lets web customers access Payoneer right from their mobile devices while giving us the opportunity to convert them into app users.”
Almog Azlan, Product Manager
Payoneer
Results
Payoneer now has clear visibility into complex user journeys, no matter where conversion happens. Whether someone downloads the app from a social post, an email, or a smart banner CTA, the team can accurately track down-funnel events. That unbiased attribution keeps marketing aligned with the latest data, so they can double down on what’s actually driving conversions and ROI.
- 46% of Payoneer’s consumers currently use the app, up from 33%
- 204K installs driven by Banners, the highest-contributing channel last year
“Monthly average users (MAU) is a critical KPI we measure at Payoneer, and we’ve seen dramatic improvements in it after integrating Branch, especially Journeys. We’ve seen great results from our investment in Branch and we now have consistent, measurable value to analyze our product marketing strategy. This is important because it gives us room to test, iterate, and create better campaigns that lead to higher conversion. Branch truly helps product and marketing teams sync better and put the pieces of the puzzle together with ease.”
Almog Azlan, Product Manager
Payoneer
