In the ever-evolving mobile app landscape, user engagement has become the holy grail for businesses seeking to thrive. Mobile app deep linking has emerged as a game-changing technology, promising to bridge the gap between web and app content, simplifying user journeys, and driving conversions like never before. However, until now, comprehensive data on these deep links’ true potential and success rates have been scarce.
In this report, Branch, in partnership with Mobot, covers the following:
1. The baseline success rates of deep links across channels and devices
2. Why comprehensive deep link testing coverage needs to be a part of your app & campaign launch processes.