Blogs

72 million vs. 2 million. Same campaign, same week. That’s a real gap I saw between what an ad network reported and what a customer saw within the Branch platform. They were understandably concerned that something was badly broken. It wasn’t. If those two numbers had matched, that would be the anomaly. Ad networks and… Read more »

AI tools can help marketers answer exploratory, diagnostic, comparative, and benchmarking queries about their attribution data.

AI has made it easier than ever to prompt your way to custom code, leading engineering teams to ask why they should pay for a mobile measurement partner at all. But building linking and attribution in-house isn’t really a coding problem.

Only about a third of iOS users opt into tracking, which leaves most of your install data unaccounted for. Here’s how to raise your opt-in rate, and how Branch’s Predictive Aggregate Measurement fills in the rest.

A link that worked in testing can still break in production. Here’s why deep links fail, and what separates a platform issue from one you can actually fix.

Discover how to launch a profitable retail media network by leveraging first-party shopper data. Turn digital and in-store touchpoints into measurable revenue.

Stop wasting your fintech marketing budget on stolen conversions. Discover how to detect last-click hijacking and protect your user acquisition data.

Learn how URL tracking, deep linking, and attribution work together to measure campaign performance, optimize app marketing, and connect every click to real business results.

Branch’s new Integration Validator for iOS automatically checks your setup and catches issues before launch.