Metrics That Matter: What to Report Up and Across

There are many ways to gauge the success of a product or service, but if you want to measure performance over time, you’ll need to weigh it against an unchanging set of standards. These metrics allow you to see and evaluate the impacts of your initiatives, which means you can repeat successes while steering clear of making the same mistakes twice.

When it comes to an app, there are several metrics worthy of prioritizing. Installs, opens, and conversions are popularly cited by mobile project managers and marketers as important numbers to have, and they are — but they’re not the only ones. These metrics simply scratch the surface when it comes to defining performance.

To really gauge your success, you’ll need a full view of your app’s performance in a variety of categories. Join us to learn about the most important metrics to follow, as well as tips on how to use the information you get.

Have more questions about the metrics that matter? Make sure to check out Branch’s webinar on the topic, now available on demand!