Join a panel of industry leaders to explore how businesses in the Middle East are tackling disruption, maintaining customer relationships, and driving retention with the right technology and partnerships.
Key themes and panel insights:
- Shifting customer behavior: Customers have become more informed, less tolerant of poor experiences, and more price-sensitive. Consequently, consumers are consolidating their spending to fewer brands and subscriptions.
- The role of loyalty and retention: Loyalty extends beyond point-based rewards; it is a holistic experience that includes empathy, transparent communication, and status-based treatment. Brands should avoid passive, “autopilot” loyalty programs and instead focus on rewarding behaviors rather than just transactions.
- AI and productivity: While AI is highly useful for operational efficiency — such as generating content, automating campaign workflows, and surfacing actionable data insights — it should be used to augment human decision-making rather than replace it.
