Compliance is a necessity in healthcare marketing. Healthcare privacy officers and legal teams are responsible for mitigating risk, vetting third-party vendors, and keeping data secure and compliant with applicable laws. But many analytics and attribution providers fail to accommodate HIPAA regulations, leaving compliance teams vulnerable to an ever-changing regulatory landscape.
As digital marketing becomes more data-driven, the challenge grows: How can healthcare companies measure performance and optimize campaigns while adhering to patient privacy standards?
That’s where Branch Advanced Compliance comes in. We are the only mobile measurement partner (MMP) with a HIPAA-eligible solution, giving healthcare organizations the confidence to engage users, track performance, and optimize marketing efforts — without jeopardizing compliance.
Why compliance teams choose Branch
We’ve built a dedicated data architecture to shield protected health information (PHI) and stand ready to enter a business associate agreement (BAA) to process data on behalf of covered entity customers. Our HIPAA-eligible solution extends across organic and paid, making Branch the only option for healthcare organizations looking to scale their mobile strategies while meeting compliance goals.
Here’s how we do it:
Peace of mind with a BAA
With our Advanced Compliance solution, Branch offers our BAA that sets forth Branch’s HIPAA compliance obligations as a business associate, providing transparency in how we support our customers’ compliance needs. This agreement provides legal assurance that Branch adheres to HIPAA requirements while helping them maintain regulatory compliance.
Enterprise-grade encryption and security
We’ve built our Advanced Compliance architecture for security and privacy. It processes data within an isolated network with custom traffic routing, strong authentication controls, and multiple layers of encryption (both in transit and at rest), helping safeguard user data.
Seamless integrations with existing tech stacks
Branch operates under a shared responsibility model and offers a secure and configurable service, while the customer is responsible for configuring the service to meet its own security requirements. Our advanced encryption and decryption framework allows data teams to transfer Branch engagement and attribution data into third-party marketing tools through webhooks and integrations. Once a customer enables a third-party integration and directs Branch to share that data with the third party, we will transfer customer data to such third party. The customer is responsible for data that it transfers from its Advanced Compliance instance to a third party outside of our platform, so we recommend using trusted partners.
Marketing enablement without compliance bottlenecks
Branch enables performance and growth marketers to measure campaign success in a privacy-centric way. By addressing legal and regulatory hurdles, we help marketing teams execute effective, data-driven campaigns while maintaining security and patient trust.
When evaluating tools for their digital growth efforts, healthcare organizations should choose an attribution partner that has built a dedicated infrastructure to protect PHI.
If compliance concerns have been a blocker for your marketing programs, now is the time to explore Branch’s solutions that enable privacy-focused, data-driven marketing.