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Amanda Vandiver

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Blog
At this year’s Braze Forge, Wendy’s joined Branch on stage to share how they are combining bold brand personality with smart technology to keep customers engaged from the first app download to their next delicious bite in the restaurant. The conversation featured Akhilesh Anakapally, Head of Digital Customer Experience at Wendy’s, and Zac Smith, Product… Read more »
Blog
We’re excited to introduce Branch’s new product offering — Activation. It makes it easy to create branded short links and custom QR codes that shorten your character count, increase click through rates (CTRs), and connect users to content instantly and reliably.
A hand pressing a circular button on a smartphone interface, surrounded by colorful icons and upward arrows on a blue background.
Blog
Connecting users to content should be simple, and your links should be something you’re excited to include in your campaigns. Whether you’re looking for clicks, conversions, or brand awareness, the links you use directly impact your success. That’s why you need a fast, reliable way to create short, branded links that work.
The Only HIPAA-Eligible MMP: Compliance Without Compromise
Blog
Branch is the only HIPAA-eligible MMP, helping healthcare brands track and optimize marketing while staying secure and compliant.
Drive Mobile Growth and Conversions From Desktop | Branch
Blog
Unlock mobile growth by bridging the desktop-to-mobile gap with Branch’s Desktop Banners. Drive conversions and enhance user engagement.
Illustration of QR codes with one showcasing logo customization.
Blog
Improve your QR code strategy with Branch’s customization and insights. Create branded, actionable QR codes to enhance engagement and conversions.
Healthcare Mobile Growth Playbook
Blog
For highly regulated industries like healthcare, ensuring the security and privacy of user data is non-negotiable. Branch’s pioneering Advanced Compliance solution enables healthcare companies to drive mobile growth while building trust and fulfilling compliance goals.
Mobile Apps and Healthcare
Blog
Forward-thinking healthcare organizations are leveraging Branch’s mobile linking and measurement solutions to unlock new opportunities for improved customer experiences and operational efficiencies while driving compliance.
Fostering Accessibility With Journeys
Blog
Learn more about how Branch’s Journeys smart banners improve accessibility, create seamless experiences, and drive conversions.