Emma Scaduto

A practical playbook for retail marketers: when to route users to your app vs. website, tactics for acquisition and retention, and how to measure it all.

Only about a third of iOS users opt into tracking, which leaves most of your install data unaccounted for. Here’s how to raise your opt-in rate, and how Branch’s Predictive Aggregate Measurement fills in the rest.

A link that worked in testing can still break in production. Here’s why deep links fail, and what separates a platform issue from one you can actually fix.

Branch surveyed 455 marketing and growth leaders to find out how much they think ad fraud is costing them, what they’ve done about it, and why AI is making an already hard problem harder.

Branch analyzed 105M+ paid install claims and found five structural inefficiencies costing UA teams millions. See what duplicated claims, misattribution, and misallocated spend are worth on a $10M budget.

Scaling Apple Ads performance means connecting search intent, ASO, and post-install measurement. Here’s how a full-funnel approach drives stronger, more sustainable growth.

Learn how Toters unified paid, CRM, and organic channels with Branch deep linking and attribution to drive a 503% increase in app opens, 147% growth in registrations, and 63% more reinstalls.

Every tool now claims to be powered by AI, which means the phrase itself tells you almost nothing. So what should marketers actually look for when they’re digging through the myriad AI options available?

Switching mobile measurement partners? Nearly 50% of B2C marketers plan to replace their attribution tools. Here’s what modern measurement needs to deliver.