The 2021 holiday season is quickly approaching, and consumer trends have drastically shifted since the start of the pandemic. Digital retailers still face many challenges as they build and optimize their online experiences, mobile shopping platforms, and organizations. Successful retailers have adopted processes and procedures that enable strong customer engagement and encourage mobile adoption over the past year.
Hear best practices on fortifying and strengthening your app engagement and retention strategies to boost conversion rates with Reed Kuhn, Director of Business Strategy at Branch.
In this webinar, you’ll learn:
- Industry benchmarks and key stats
- Advanced use cases and user flows ideal for eCommerce brands
- Latest trends and predictions for the 2021 shopping season
- How brands have adapted to iOS14.5, best practices for AppleTrackingTransparency, and what’s to come with iOS15
Speakers
Reed Kuhn| Branch
Reed Kuhn is the Director of Business Strategy at Branch, where he connects the massive data within the Branch platform to real customer impact. A former aerospace and defense strategy consultant, Reed left the industry and moved to Silicon Valley when his wife began her medical training at Stanford. Along the way, he invented his first app on an iPhone 3 and authored the first-ever book of sports analytics focused on professional cagefighting. He spent time in eCommerce SaaS working with global retail leaders, plus eventual stints at Walmart and eBay. He now spends his weekends as ESPN’s gambling expert for Mixed Martial Arts and running a quantitative sports gambling investment fund. He holds a BS in Physics from Washington & Lee University, a Master’s in Systems Engineering from the University of Virginia, and an MBA from Duke University.