The End Of The Track(ing): WWDC 2021 Summary And What iOS 15 Means For Mobile Product Managers & Marketers

NA: Thursday, June 17th at 10AM PST | CEST: Thursday, June 17th 7PM UTC+2

At WWDC 2021, Apple revealed that privacy will continue to be a key focus for their products. Among the changes coming in iOS 15 are a new App Privacy Report, SKAdNetwork Enhancements, App Clip Enhancements, Hide My Email feature, and iCloud + Private Relay. Our team has been reviewing videos, documentation, and everything Apple has put out to provide a comprehensive summary and analysis on how these changes will affect the mobile marketing world.

Join us to learn:

What changes were covered during WWDC 2021 regarding iOS 15, ATT, and Apple’s privacy pillars.
Why functionalities like deep linking are now more important than ever.
Branch’s position on these changes and how mobile marketers should prepare.

Speakers

Alex Bauer | Branch

Alex Bauer has been called the guiding light of iOS 14, regularly sharing data analyses and industry updates on the future of mobile linking and measurement in a privacy-first world. Alex joined Branch as a Developer Advocate in 2016, and helped build Branch’s early developer relations and long-tail adoption strategies. Now, as Head of Product Marketing and Market Strategy, he works closely with teams across Branch to help shape the company’s place in the mobile ecosystem.

Peggy Anne Salz | MobileGroove

Peggy Anne Salz is currently the Lead Analyst & Founder of MobileGroove, a top 50 ranked destination for in-depth analysis and custom research for the global mobile industry. She is a frequent Forbes contributor and a guest columnist for a variety of leading media outlets on mobile marketing, mobile apps, customer engagement, and business innovation. She has also authored several published titles including her latest book, Apponomics: The Insideru2019s Guide To A Billion Dollar App Business (InMobi, 2014), providing actionable insights into how companies can market and monetize their apps. Peggy continues to be a recognized influencer in the mobile community and serves as the Chief Content Officer of the Mobile Marketing Association (MMA Germany).