Organic Strategies to Win in Mobile Featuring Bnext and OneFootball

With iOS14.5 looming, it’s more important than ever to diversify your mobile growth strategy and implement winning organic tactics and frameworks. By developing a robust organic marketing strategy to complement your paid strategy, not only can you better sidestep the effects of an IDFA-less world, you can do so while spending less.

In this webinar, Mirko Brinker, Growth Director at Branch, discusses with Laura Reurich de Blas, Head of Growth Marketing at Bnext, and Vane Georgiev, Engineering Lead – Users at OneFootball, winning strategies they’ve used to drive organic growth on mobile and how Branch has been able to support their efforts.

– How to diversify your mobile acquisition strategy using organic growth tactics
– The importance of providing a seamless user experience across platforms
– Cross-channel measurement and attribution strategies to drive growth

About the speakers:

__Laura Reurich de Blas | Head of Growth Marketing | Bnext__

Laura graduated in Marketing and Business Management at ESIC and specialized in Digital Marketing with a master’s degree at ICEMD. She has 5 years of experience in digital strategy and mobile marketing.

Before joining Bnext in 2019, she developed her professional career at Banco Santander where she carried out different digital marketing projects: positioning and loyalty strategies and also product and service launch plans. Previously, she also worked as a marketing specialist at Showroomprive and Carrefour.

She started working at Bnext as Performance Marketing Manager and is currently Head of Growth Marketing for Spain and Mexico, among her functions is the creation and implementation of the company’s multichannel marketing and growth strategy for acquisition, retention and monetization.

__Vane Georgiev | Engineering Lead – Users | OneFootball__

Since 2012, Vane has worked at OneFootball to develop the best football app. He believes that empowered and informed users are happier and as a result, Vane and his team focuses on providing a first-class experience of in-app tools and products to inform, delight and empower their users.