Branch Metrics

Join a panel of industry leaders to explore how businesses in the Middle East are tackling disruption, maintaining customer relationships, and driving retention with the right technology and partnerships.

This on-demand webinar breaks down the “hidden taxes” on mobile growth: where budget leaks happen, why teams often try to fix them in the wrong order, and how better linking, measurement, attribution, and optimization can help marketers turn the same spend into stronger outcomes.

In this episode of How I Grew This, Nic Weber, Co-Founder of Noise, explores how creator-powered marketing transforms short-form content into a scalable, performance-based acquisition channel.

In this episode of How I Grew This, David Leviev, Chief Revenue Officer and Co-Founder of Nimbus explores how independent publishers can build bespoke monetization strategies that rival enterprise solutions.

This guide explains what MMPs are, how they work, and what to look for when choosing one, along with practical steps for implementation.

Learn how deep link generators eliminate broken user journeys and engineering bottlenecks by creating standardized URLs that route users directly to specific in-app content.

Explore how programmatic advertising allows retail brands to scale growth beyond traditional walled gardens by leveraging data-driven precision and omnichannel targeting.

In this episode of How I Grew This, Rebecca Nackson, CEO of Notable, explores insights that shaped her approach to marketing technology, and how her agency helps companies bridge the critical gap between purchasing tools and actually implementing them successfully.

In this episode of How I Grew This, Chris Silvestri, Founder of Conversion Alchemy explores how a decade-long background in software engineering shaped a radically different approach to positioning, and brand messaging in an AI-saturated world.