Customer journeys are becoming more fragmented, AI-powered discovery is changing how people find brands, and signal loss continues to make measurement more difficult. Marketers need more visibility into the full customer journey to understand what’s driving performance.
Join the Branch product team for a walkthrough of our latest releases and see how we’re helping marketers measure beyond last touch, increase confidence in their reporting, and prepare for the next generation of customer discovery.
What you’ll take away:
- The industry trends shaping modern measurement, from AI-driven discovery to continued signal changes
- How Branch Funnel Analysis reveals the full customer journey and surfaces assist channels without requiring a custom multitouch attribution model
- New ways to understand the impact of AI-driven discovery across the customer journey
- How attribution discrepancy reporting provides greater transparency into your measurement
- New banner targeting capabilities that give you more control over customer experiences
- The latest ecosystem integrations and platform updates that expand your measurement coverage
You’ll leave with a clear understanding of where measurement is headed, what Branch is building to address those changes, and how to apply these new capabilities to your own marketing strategy.
Speakers
Amanda Vandiver
Principal Brand Advocate
Justin Furstoss
Senior Product Marketing Manager
Kelsey Lee
Senior Product Marketing Manager
