Q4 Product Release: SKAN Magic Set Up

Thursday, December 14, 2023


Apple’s introduction of SKAN 4.0 added a new layer of complexity to mobile measurement, leaving app developers and marketers to grapple with tasks like conversion value mapping, postback window configuration, and target event definition.

In response to these challenges, we aim to provide marketers with the tools they need to confidently navigate this evolving landscape. With our mission of providing robust, privacy-focused SKAN measurement support in mind, we’re thrilled to introduce SKAN Magic Set Up, a solution designed to simplify the intricacies of configuring SKAN 4.0 (and future versions of SKAN).

In this quick 20-minute session, we’ll discuss:

  • What is SKAN Magic Set Up? What does it look like? Why did Branch build it?
  • Why does it matter? What are the benefits?
  • How do I get started?
  • Additional resources and Q&A


Nick Rogers

Sr. Sales Engineer @ BRANCH

Nick Rogers works with Branch’s sales engineering team to present Branch products and features and to prepare new users to take advantage of the Branch platform. With a technical background, Nick also works cross-functionally with product and engineering teams to advise on features and products that improve customer experiences.