What is a Mobile Linking Platform (MLP) and Why You Need One

Tuesday, November 1, 2022

10:00am PST, 1:00pm EST

What is an MLP? While everybody is probably familiar with an MMP, a mobile linking platform (MLP) provides deep linking and measurement for your owned and earned (non-paid) channels. An MLP delivers a reliable and scalable linking and attribution solution that ensures your deep links work and that you get valuable insights — always.

Join us for a deep dive into why an MLP could be the perfect solution for your brand.

In this webinar, you will learn:

  • The value of a mobile linking platform (MLP)
  • Whether it is better to buy or build an MLP solution
  • Best practices on how to leverage an MLP across non-paid channels
  • How the Branch MLP solution can help your brand


Sandy Hirschel

Sr. Product Marketing Manager at Branch

Sandy is a data-driven, passionate product marketer with a deep understanding of all marketing channels. His B2B and SaaS marketing experience spans across companies such as Intuit, Nokia, Rakuten and Shipt. He is excited to bring innovative products to life, support Branch’s growth in the marketplace and help customers get the most out of the Branch platform. He holds an MBA in Finance from Santa Clara University.

Amanda Vandiver

Sr. Product Marketing Manager at Branch

Amanda has 8 years of mobile tech experience across sales, product, and marketing. As a Senior Product Marketing Manager for Branch’s mobile linking and measurement platforms, she plays a pivotal role in helping mobile teams understand the value of Branch’s solutions. She is a connector, creator, and storyteller with a track record for leading market research, enablement, and product positioning.