Tokopedia Drives Lift in Organic Installs and Reduces Misattribution of Transactions Across All Channels

Tokopedia is Indonesia’s largest eCommerce platform, with users who interact across channels ranging from desktop and mobile web to paid social and email. Rapid increases in mobile usage required Tokopedia to improve its user experiences and conversion opportunities. Leveraging Branch’s Journeys, Universal Email, Universal Ads, and deep linking, Tokopedia has been able to accurately measure performance, increase organic app installs, and lower its rates of misattribution.

  • 30% lift in email-to-app revenue
  • 3x increase in app downloads
  • 28% growth in monthly active users