HK01 Drives Organic Engagement and Boosts App Installs with Branch

HK01 is one of the top media companies in Hong Kong. Unlike traditional news outlets, HK01 aspires to build a lifestyle platform that provides personalized and diversified internet services in the digital era. With Branch Journeys, HK01 is able to contextually drive users into the app from news articles on the mobile web and social channels. The results: 24M additional app opens referred by Branch Journeys and a 7.56% click-to-install conversion rate.

  • 30% of all attributed installs
  • 24M additional app opens