Empowering our customers with superior measurement and accurate attribution has always been at the core of Branch’s mission, which is why we invested even more into our Performance product.
We’re excited to share more about our new (and improved) Performance product suite, designed to address modern advertising measurement challenges in a privacy-first era. With increasing privacy regulations and the deprecation of traditional tracking identifiers, marketers are struggling to accurately measure the effectiveness of their cross-channel and cross-device campaigns. Performance aims to solve these challenges by providing reliable insights while maintaining user privacy through innovative, new features, including:
Predictive Aggregated Measurement (PAM)
We built PAM to address the need for accurate iOS campaign measurement amid the deprecation of identifiers for advertisers (IDFAs) and evolving privacy frameworks. It provides timely insights for strategy optimization and leverages predictive modeling for accurate attribution. PAM is innovative because it’s a privacy solution that uses aggregated attribution techniques, which allows for last-touch and install-touch insights without compromising user data.
Household Measurement
Household Measurement enables marketers to unlock the full potential of TV advertising by eliminating connected TV (CTV) fragmentation and providing a comprehensive view of campaign performance across platforms and devices. With deduplication and multiple attribution flows, it enhances accuracy while delivering unmatched cross-device insights. It is the only measurement solution that allows for attribution between web and/or mobile engagements and TV ad conversions, offering a truly differentiated solution.
ROI Hub
In partnership with performance marketers, we created ROI Hub to address the difficulty in consolidating cost data and assessing marketing performance, which often leads to outdated insights. ROI Hub features real-time monitoring, granular drill-down data, and flexible, intuitive dashboards to help marketers make informed, data-driven decisions. It’s different, because unlike other solutions which may rely on manual data compilation, it integrates seamlessly with various ad sources to provide 100% cost coverage.
Additional Performance enhancements
And that’s not all that Performance has to offer. With a wide array of additional benefits, you can run and optimize ad campaigns with confidence.
Fraud prevention
Branch Performance incorporates flexible fraud detection rules, anomaly detection, and expert fraud mitigation support to protect your ad budget. By identifying and filtering out bot activity, businesses can ensure that they are paying only for real conversions.
Advanced privacy controls
Branch allows businesses to choose privacy preferences based on their needs while ensuring compliance with tightening regulations. This includes controlling how user data is tracked, attributed, and shared — all while maintaining strong privacy principles.
Comprehensive attribution across networks
With support for all major ad networks, Branch simplifies data analysis and provides unbiased insights. By acting as an impartial referee, Branch ensures that conversion credit is assigned correctly, preventing duplicate charges and offering a clearer view of campaign effectiveness.
Engagement and retargeting
Branch Performance Pro includes advanced audience-building capabilities, allowing marketers to effectively reengage users and drive higher conversion rates. With customizable audience criteria, businesses can enhance their retargeting strategies while upholding user privacy.
Organic search insights
Branch eliminates the organic search blindspot by providing visibility into app actions driven by search engine optimization (SEO) efforts. This feature enables businesses to optimize their budget with a holistic view of their marketing efforts.
Scalable linking
Branch was built to ensure reliable, seamless links that drive users to the content they expect across every platform and device. For performance marketers, Branch simplifies ad link creation with templates and bulk management tools, making it easy to maintain link governance at scale. With Branch, you get the confidence that every link works as intended and the efficiency to optimize your workflows.
Future-proof your marketing strategies
With the advancements in Branch Performance, businesses can fill in iOS measurement gaps in a privacy-safe way, eliminate CTV fragmentation, unify cost and attribution data, and so much more — all in one solution.
As the preferred partner for enterprise brands, Branch is also the only mobile measurement partner (MMP) with Advanced Compliance, helping businesses meet stringent regulatory requirements like HIPAA while ensuring accurate measurement.
This comprehensive approach establishes Branch as a leader in providing holistic, privacy-compliant measurement solutions, ensuring businesses like yours turn measurement challenges into opportunities for growth and stay ahead in an evolving digital ecosystem.
Want to see the new Branch Performance in action? Request a demo today!