White Paper
In this playbook, we explore ways that retailers can grow their mobile presence and how retailers can tap into apps for acquisition, retention, and increased conversions. With first-hand advice, industry data, and quick tips — including insights from our partners at Braze — we take the guesswork out of mobile growth and empower you to thrive.
Blog
By implementing a referral marketing program, mobile app developers and marketers can boost their conversion rates while rewarding their loyal customers, creating a win-win scenario for all involved.
Blog
At Branch, we’re always looking for ways to better support our customers, and it’s in that spirit that we are sharing an update about our European Union data footprint.
White Paper
In this co-authored playbook, Branch and Phiture seek to demonstrate the importance of web-to-app strategies, and show how personalization can drive higher engagement and conversions using Branch’s smart banners, among other tried-and-tested tactics.
White Paper
In this handbook, we explore ways that you can cost-effectively grow your mobile app. With first-hand advice, Australia-specific industry data, and quick tips, we take the guesswork out of mobile growth and empower you to thrive.
Blog
Branch is honored to be presented not one, not two, not three, but four of Comparably’s Best Places to Work awards, including Work-Life Balance, Perks & Benefits, Compensation, and Happiest Employees.
Blog
The best way to overcome sharing challenges is to create deep links and attribute shared content. These shared links create informative Deepviews, which auto-open the app and take users directly to specific content deep within the platform. This ensures clicks and downstream events are attributable to that link and channel.
White Paper
Personalizing customer onboarding is crucial for businesses to remain competitive. Customers expect you to understand their unique needs and to provide tailored experiences at every touchpoint. With Branch’s deep linking and attribution solutions, you can successfully personalize the customer journey to foster loyalty and drive business growth.
Blog
We are proud to announce that Branch is the only mobile measurement partner (MMP) to support the newest Pinterest conversion events with the Pinterest API for Conversions. Our customers can now access 10 different conversion events, compared to the three previously available.
Blog
App developers take painstaking measures to design mobile apps that engage consumers — but that’s only the first step in the process. The next step is acquiring users, often by listing the app in the app store so users can find it. That’s where app store optimization (ASO) comes into play.
Blog
Should mobile marketers abandon paid advertising altogether? There’s a reason why “don’t give up on advertising” was the #1 don’t in our blog, Mobile in 2023: What to Do and What Not to Do. The answer lies in recognizing the continued value and potential of paid advertising even without traditional user identifiers.
Blog
ChatGPT has been on everyone’s radar recently, but how can mobile marketers use it (or not use it) to contribute to mobile growth strategies? We asked three mobile growth leaders for their advice.
