Megan Dobransky, Author at Branch

The Publisher’s Mobile Growth Playbook: How To Drive App Adoption and Engagement

Blog

For newspapers and magazines, the web alone is no longer enough. Readers want faster access, personalized experiences, and content they can return to throughout the day. That’s why apps — not mobile web — are where real growth happens.

How Boats Group Drives a 30% Increase in Mobile App Conversions

Case Study

This industry-leading boating marketplace was looking to improve mobile web-to-app conversions and increase user engagement. See how a more strategic approach led to a 30% uptick in downloads and 23% higher monthly activity.

“Born to Link:” The Connected Journey Between Music and Brands

Blog

Music and brand experiences share a parallel journey to remove barriers and meet customer demand. Join us on this trip to see where linking has been and where it’s headed.

The 2025 State of App Growth: Signal Loss, Smarter Strategies, and the Road Ahead

Blog

Branch’s 2025 State of App Growth survey reveals an industry facing more complexity than ever. Together, these findings show that sustainable app growth in 2025 requires smarter measurement, unified data strategies, and a sharper focus on retention and user experience.

A Marketer’s Guide to Upgrading Your Mobile Measurement Partner

White Paper

Explores why upgrading your MMP is no longer optional — it’s essential for sustainable growth.

Get Personal With Customers — That’s What They Want

Blog

Studies show that customers want a more personalized user experience from their brands, but it’s easier said than done. Consider these three core pillars to drive engagement and revenue.

Deep Linking: The Unsung Hero of Mobile Growth

Blog

Who knew one of the most important parts of your mobile strategy is also the most overlooked? Take a deep dive into deep linking and learn why it’s the hidden key to customer retention.

Lessons From Consulting Hundreds of Apps: Q&A With Branch’s Head of Business Strategy

Blog

Where is the real value for today’s mobile apps and what can you expect as AI plays an even larger role in this evolving market? Get these answers and more in this Q&A with Branch’s Head of Business Strategy.

CTV Attribution, Solved: Why Advertisers Should Care About Roku, Branch, and MetricWorks

Blog

Despite its scale and attention, CTV has been stuck in a black box — high spend, little proof of performance. For years, advertisers have poured budget into connected TV campaigns without knowing what was truly driving installs, re-engagements, or revenue. Fragmented signals, privacy shifts, and siloed measurement have left performance marketers guessing. And guessing is expensive. That ends now.

Megan Dobransky

Topics

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The Publisher’s Mobile Growth Playbook: How To Drive App Adoption and Engagement

How Boats Group Drives a 30% Increase in Mobile App Conversions

“Born to Link:” The Connected Journey Between Music and Brands

The 2025 State of App Growth: Signal Loss, Smarter Strategies, and the Road Ahead

A Marketer’s Guide to Upgrading Your Mobile Measurement Partner

Get Personal With Customers — That’s What They Want

Deep Linking: The Unsung Hero of Mobile Growth

Lessons From Consulting Hundreds of Apps: Q&A With Branch’s Head of Business Strategy

CTV Attribution, Solved: Why Advertisers Should Care About Roku, Branch, and MetricWorks

Chasing DAUs? Real Growth Starts When People Actually Care

Cut Call Center Costs and Improve Customer Experience with Branch Deep Linking

How to Choose the Right Deep Linking Solution for Your Marketing Strategy

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