Megan Dobransky

For newspapers and magazines, the digital transition is a present reality, not a future challenge. Readers expect immediate, personalized, and seamless access to content across devices. Yet, for many publishers, app adoption and engagement remain far below their potential, leaving significant growth opportunities untapped.

What can Monopoly’s 90th anniversary teach mobile marketers? Learn timeless lessons on reinvention, strategy, and customer loyalty from Hasbro’s most iconic games.

Ads are complicated. With privacy changes, evolving partner requirements, and constant SDK updates, even the savviest marketing teams struggle to keep track of what’s actually live, what’s optimized, and where the gaps are.

For newspapers and magazines, the web alone is no longer enough. Readers want faster access, personalized experiences, and content they can return to throughout the day. That’s why apps — not mobile web — are where real growth happens.

This industry-leading boating marketplace was looking to improve mobile web-to-app conversions and increase user engagement. See how a more strategic approach led to a 30% uptick in downloads and 23% higher monthly activity.

Music and brand experiences share a parallel journey to remove barriers and meet customer demand. Join us on this trip to see where linking has been and where it’s headed.

Branch’s 2025 State of App Growth survey reveals an industry facing more complexity than ever. Together, these findings show that sustainable app growth in 2025 requires smarter measurement, unified data strategies, and a sharper focus on retention and user experience.

Explores why upgrading your MMP is no longer optional — it’s essential for sustainable growth.

Studies show that customers want a more personalized user experience from their brands, but it’s easier said than done. Consider these three core pillars to drive engagement and revenue.