Resources

Megan Dobransky

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Mobile Growth Playbook for Retail

In this playbook, we explore ways that retailers can grow their mobile presence and how retailers can tap into apps for acquisition, retention, and increased conversions. With first-hand advice, industry data, and quick tips — including insights from our partners at Braze — we take the guesswork out of mobile growth and empower you to thrive.

How To Run a Mobile Referral Program

By implementing a referral marketing program, mobile app developers and marketers can boost their conversion rates while rewarding their loyal customers, creating a win-win scenario for all involved.

European Union Data Footprint Update

At Branch, we’re always looking for ways to better support our customers, and it’s in that spirit that we are sharing an update about our European Union data footprint. 

Web-to-App Playbook

In this co-authored playbook, Branch and Phiture seek to demonstrate the importance of web-to-app strategies, and show how personalization can drive higher engagement and conversions using Branch’s smart banners, among other tried-and-tested tactics.

Mobile Growth Handbook: Australia

In this handbook, we explore ways that you can cost-effectively grow your mobile app. With first-hand advice, Australia-specific industry data, and quick tips, we take the guesswork out of mobile growth and empower you to thrive.

Branch Honored With Four New Comparably Awards

Branch is honored to be presented not one, not two, not three, but four of Comparably’s Best Places to Work awards, including Work-Life Balance, Perks & Benefits, Compensation, and Happiest Employees.

How Mobile Apps Go Viral: User-generated Sharing Links

The best way to overcome sharing challenges is to create deep links and attribute shared content. These shared links create informative Deepviews, which auto-open the app and take users directly to specific content deep within the platform. This ensures clicks and downstream events are attributable to that link and channel.

The 2023 Product Leader’s Guide to Cross-Platform Onboarding Experiences

Personalizing customer onboarding is crucial for businesses to remain competitive. Customers expect you to understand their unique needs and to provide tailored experiences at every touchpoint. With Branch’s deep linking and attribution solutions, you can successfully personalize the customer journey to foster loyalty and drive business growth.

App Store Optimization Best Practices

App developers take painstaking measures to design mobile apps that engage consumers — but that’s only the first step in the process. The next step is acquiring users, often by listing the app in the app store so users can find it. That’s where app store optimization (ASO) comes into play.

10 Tactics to Harness the Power of Paid Advertising in a Post-cookie Era

Should mobile marketers abandon paid advertising altogether? There’s a reason why “don’t give up on advertising” was the #1 don’t in our blog, Mobile in 2023: What to Do and What Not to Do. The answer lies in recognizing the continued value and potential of paid advertising even without traditional user identifiers.