Should mobile marketers abandon paid advertising altogether? There’s a reason why “don’t give up on advertising” was the #1 don’t in our blog, Mobile in 2023: What to Do and What Not to Do. The answer lies in recognizing the continued value and potential of paid advertising even without traditional user identifiers.
ChatGPT has been on everyone’s radar recently, but how can mobile marketers use it (or not use it) to contribute to mobile growth strategies? We asked three mobile growth leaders for their advice.
Mobile growth is often more an art than a science, but there are three pillars that every marketer should embrace to grow their businesses. Take it from an expert. Anthony Scarpaci, VP of Growth at Acorns, stopped by our podcast “How I Grew This” to give us the rundown on those pillars: attribution, measurement, and testing.
In this handbook, we explore ways that you can cost-effectively grow your mobile app. With first-hand advice, industry data, and quick tips, we take the guesswork out of mobile growth and empower you to thrive.