Paula Mantle, Author at Branch

Branch Achieves the New AWS Advertising and Marketing Technology Competency

News

Branch has achieved the AWS Advertising and Marketing Technology Competency in the category of Advertising Intelligence and Measurement.

Branch Achieves the New AWS Advertising and Marketing Technology Competency

Ancestry® Increases App Engagement by 3x Using Branch’s Universal Email

Case Study

Learn how genealogy company Ancestry® used mobile-optimized email to drive a 50% increase in app downloads and 3x increase in user engagement.

GoMechanic Leveraged Branch To Drive 60% Referral Conversion Rate

Case Study

GoMechanic, an India-based online start up with over 900 locations, used deep-linked referral campaigns to achieve a 50% higher than average click-to-install rate.

What’s the Difference? Last-touch vs. Install-touch Attribution

Blog

You’ve probably come across the terms “last-touch attribution” (LTA) and “install-touch attribution” (ITA). But many mobile marketers don’t always know…

Last-touch vs. Install-touch Attribution

How To Use QR Codes To Get More Users to Your Mobile App

Blog

Quick response (QR) codes can adorn everything from storefronts and receipts to menus and bus stops. A QR code can…

Branch Honored with Top Workplaces 2023, USA Award

Blog

We are thrilled to announce that Branch has been honored with our fourth award from Top Workplaces: the Top Workplaces…

AWS and Branch Partner to Accelerate Advertising and Marketing Transformation

Blog

At Branch, we pride ourselves on cultivating meaningful and valuable relationships with our partners. We prioritize working with like-minded companies that help make us the best-in-class technology in the market.