Paula Mantle, Author at Branch

Ancestry® Increases App Engagement by 3x using Branch’s Universal Email

Case Study

Branch’s comprehensive suite of solutions and expertise in mobile growth helped Ancestry® increase user retention and acquisition, as well as drive feature adoption.

GoMechanic Leveraged Branch to Drive 60% Referral Conversion Rate

Case Study

For GoMechanic, a company that serves over 1M+ users globally, achieving personalization has opened up new growth avenues for user acquisition and engagement that they will continue to focus on down the road with Branch as a trusted partner.

What’s the Difference? Last-touch vs. Install-touch Attribution

Blog

You’ve probably come across the terms “last-touch attribution” (LTA) and “install-touch attribution” (ITA). But many mobile marketers don’t always know…

How To Use QR Codes To Get More Users to Your Mobile App

Blog

Quick response (QR) codes can adorn everything from storefronts and receipts to menus and bus stops. A QR code can…

Branch Honored with Top Workplaces 2023, USA Award

Blog

We are thrilled to announce that Branch has been honored with our fourth award from Top Workplaces: the Top Workplaces…

AWS and Branch Partner to Accelerate Advertising and Marketing Transformation

Blog

At Branch, we pride ourselves on cultivating meaningful and valuable relationships with our partners. We prioritize working with like-minded companies that help make us the best-in-class technology in the market.

How to Re-engage Newly Acquired Users After the Holiday Season

Blog

As the dust settles on one of the most crucial times for app growth, how do we keep up with the momentum throughout the rest of the year?

Mobile Measurement Partner (MMP)

Universal Ads

SafeTrack™

Engagement Builder

SKAdNetwork Support

Cost Aggregation

Fraud Protection

Mobile Linking Platform (MLP)

Journeys™

QR Codes

Universal Email

SEO App Attribution

Deepviews®

Branch Difference

NativeLink™

Data Feeds

OTT/CTV Support

Premium Support

Professional Services

Security & Privacy

Paula Mantle

Topics

Persona

Types

Ancestry® Increases App Engagement by 3x using Branch’s Universal Email

GoMechanic Leveraged Branch to Drive 60% Referral Conversion Rate

What’s the Difference? Last-touch vs. Install-touch Attribution

How To Use QR Codes To Get More Users to Your Mobile App

Branch Honored with Top Workplaces 2023, USA Award

AWS and Branch Partner to Accelerate Advertising and Marketing Transformation

How to Re-engage Newly Acquired Users After the Holiday Season