Mobile Deep Linking and Attribution Resource Center

Building AI That Won’t Get Eaten by the Models with Cooper Simpson

Podcast

In this episode, Amanda and Adam welcome Cooper Simpson, Portfolio Manager at Martell Ventures, to discuss how to build sustainable AI-first SaaS companies for small and medium-sized businesses.

2025 in Review: What We Saw, Built, and Learned

Blog

2025 didn’t follow a predictable script. AI summaries and recommendations started shaping how people find brands and apps. App and web journeys continued to intertwine. Some long-expected platform and privacy changes stalled or shifted course.

The App-or-Web Dilemma: Where Brands Should Steer Holiday Shoppers

News

A shopper clicked on your Black Friday email. They landed on your mobile site, ready to buy. A full-page interstitial pops up: “Download our app for a better experience!” They closed it.

Three App Growth Tactics Hiding in Plain Sight

Blog

We all love to talk about the growth tactics that aren’t working anymore. User-level tracking is disappearing. Personalization is getting harder. Privacy regulations keep shifting. Everyone knows what’s broken.

One Link That Works Everywhere: How Storygrounds Scales Its Creator Ecosystem

Case Study

Storygrounds is a platform where story-lovers, creators, and communities come together to discover, read, and shape webcomics.

Why Newspapers and Magazines Must Rethink Mobile Growth

Blog

For newspapers and magazines, the digital transition is a present reality, not a future challenge. Readers expect immediate, personalized, and seamless access to content across devices. Yet, for many publishers, app adoption and engagement remain far below their potential, leaving significant growth opportunities untapped.

See the Full Picture: Branch Now Supports Meta AEM View-Through Attribution

Blog

Performance marketers know this truth: not every conversion starts with a click. Impressions matter, especially for upper-funnel and video-heavy campaigns.

Game Night and Mobile Growth: 3 Lessons from Hasbro’s Iconic Brands

Blog

What can Monopoly's 90th anniversary teach mobile marketers? Learn timeless lessons on reinvention, strategy, and customer loyalty from Hasbro's most iconic games.

mktoReferrer TEST

Blog

How PUMA Turned Web Traffic Into 8K More App Users in 25 Days

Case Study

PUMA is a global sports brand known for creating high-performance footwear, apparel, and accessories. With the launch of its mobile app in 2022, PUMA set out to make shopping easier and more engaging for its customers.

Making Ad Adoption Simple: How the Branch Scorecard Helps Marketers See What’s Working

Blog

Ads are complicated. With privacy changes, evolving partner requirements, and constant SDK updates, even the savviest marketing teams struggle to keep track of what’s actually live, what’s optimized, and where the gaps are.

The Publisher’s Mobile Growth Playbook: How To Drive App Adoption and Engagement

Blog

For newspapers and magazines, the web alone is no longer enough. Readers want faster access, personalized experiences, and content they can return to throughout the day. That’s why apps — not mobile web — are where real growth happens.

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Building AI That Won’t Get Eaten by the Models with Cooper Simpson

2025 in Review: What We Saw, Built, and Learned

The App-or-Web Dilemma: Where Brands Should Steer Holiday Shoppers

Three App Growth Tactics Hiding in Plain Sight

One Link That Works Everywhere: How Storygrounds Scales Its Creator Ecosystem

Why Newspapers and Magazines Must Rethink Mobile Growth

See the Full Picture: Branch Now Supports Meta AEM View-Through Attribution

Game Night and Mobile Growth: 3 Lessons from Hasbro’s Iconic Brands

mktoReferrer TEST

How PUMA Turned Web Traffic Into 8K More App Users in 25 Days

Making Ad Adoption Simple: How the Branch Scorecard Helps Marketers See What’s Working

The Publisher’s Mobile Growth Playbook: How To Drive App Adoption and Engagement

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