How to Take Advantage of the QR Code Comeback

Date: Wednesday, January 12, 2022

Time: 8:30am-9:30am PST / 4:30pm-5:30pm GMT

One change that took us by surprise in 2021 is the prevalence of an old technology, QR Codes. They exploded in popularity, and no matter how the world changes in 2022, QR Codes are here to stay. But how can one use QR codes to drive and measure app adoption and mobile engagement?

In this webinar, we will cover:

  • How QR Codes can improve UX, boost app engagement, and increase in-app revenue
  • Examples of how the world’s top mobile brands use QR codes creatively to drive explosive growth
  • How to generate QR codes with Branch, and how to update and measure those links
  • How Phillips grew their NutriU app to 1.4M downloads in 37+ markets, earning them a Mobile Growth Award



Branch Co-founder Mada Seghete smiling at camera in a Branch t-shirt in front of the Branch logo glyph
Mada Seghete | Branch

Mada is a co-founder of Branch, the mobile growth platform unicorn for today’s top companies, powering mobile linking and growth for over 50,000 apps and 2 billion monthly users around the world. Mada also co-founded, a community of over 20,000 growth practitioners around the world doing over 100 events per year. Mada regularly speaks about mobile growth at top tech events like Websummit and Saastr, recently won the Marketers that Matter award for the growth initiatives at Branch and she was included in Linkedin’s Next Wave, 150 top professionals in 15 industries all under 35.

Oleh Myslinskyy | Philips Domestic Appliances

Oleh is the global Digital Activation Manager driving the NutriU app user acquisition across 40+ countries at 120% growth by levering the existing media ecosystem at Philips Domestic Appliances. Oleh was awarded the CEE CEO Award for the best Philips CEE project launching a new ecommerce solution. Oleh also acts as a consultant to help businesses with digital marketing & ecommerce and has been awarded as the Most Motivated Entrepreneur in Europe by the European Business and Innovation Centre Network.