White papers

Topics

Persona

White Paper

State of App Growth: Health Edition

Learn how 500+ healthcare leaders balance privacy, cost pressures, and growth.

White Paper

A Marketer’s Guide To Upgrading Your Mobile Measurement Partner

Explores why upgrading your MMP is no longer optional — it’s essential for sustainable growth.

White Paper

Award-Winning Campaigns From Today’s Leading Brands

Discover winning strategies from Branch’s Mobile Growth Awards. See how top brands drive acquisition, engagement, and retention.

White Paper

The Ultimate Guide to Mobile App Event Tracking

Unlock growth with smarter event tracking. Learn which app events to track, industry recommendations, and expert insights.

White Paper

MMP Vendor Assessment Checklist

Evaluate mobile measurement partners (MMPs) with this checklist, covering attribution, deep linking, privacy, and tech compatibility to boost performance and drive results.

White Paper

How To Create and Measure QR Codes for Digital Growth

Learn how to bring your offline users online and better measure cross-platform user journeys with QR codes.

White Paper

Bootstrapped to Booming: Top 13 Low-Budget User Acquisition Strategies

This ebook explores 13 low-budget user acquisition strategies designed to significantly grow your user base without breaking the bank. In today’s economic climate, lean marketing is key, and this guide provides the tools and insights to maximize your return on investment (ROI).