Blogs

Brands succeeding in AIO aren’t reinventing the wheel. They’re building on fundamentals and adapting for AI realities. Here’s a five-pillar AIO growth framework, a practical roadmap for brands who want to move beyond SEO and capture growth in an AI-first world.

Performance metrics like DAUs and MAUs are smoke and mirrors when measuring growth. Learn the secret to creating meaningful user experiences that drive customer retention.

In today’s on-demand world, consumers expect fast, seamless solutions, especially when they need help. For any company that operates a call center, the stakes are high: every inbound support call costs money, strains resources, and risks customer frustration. That’s where call center deflection becomes a strategic advantage — and Branch can help you do it… Read more »

Combining both linking and measurement in one solution makes it easy to create, manage, and track deep links, while also providing reliable attribution for all your marketing campaigns — paid, owned, and earned.

A reattribution window is a set period of time after someone installs an app during which a reinstall (or reopen via an ad) can still be counted as a “new” attributed conversion. Mobile measurement partners (MMPs) focused on install-only reporting typically use reattribution windows to give credit to campaigns driving reengagement via app redownloads.

Discover the top reasons mobile funnels fail. Build high-converting journeys using smart links, deep linking, and full-funnel attribution with Branch.

Most marketers would say ATT and IDFA has disrupted their iOS reporting. Data from last year indicates that ATT opt-in rates have decreased to approximately 13.85% globally, down from 18.9% in the previous quarter. This decline in opt-in rates has led to a massive reduction in the addressable audience for retargeting campaigns.

MoEngage’s recent book, The Customer Engagement Book: Adapt or Die, offers a rallying cry for marketers navigating this reality. It’s a tactical guide to surviving the age of hyper-personalization, real-time engagement, and fragmented user journeys. Here’s our take on the book, and why it reinforces the growing importance of owning the entire customer journey from link to loyalty.

Apple’s WWDC25 delivered the usual fanfare — Liquid Glass, subtle AI enhancements, new OS naming semantics, and all the polish you’d expect. But underneath the surface-level sparkle, two important updates caught our attention in the attribution space: one that was expected and thoughtfully detailed (AdAttributionKit), and another that was buried in privacy language but potentially seismic (Safari fingerprinting protections).