As a mobile-first social network for athletes, Strava sought to provide an optimal and unified user experience across all of their mobile marketing channels, platforms (iOS, Android, Desktop, etc.), and various product offerings. Knowing the difficulty associated with building these experiences in-house, they turned to Branch’s linking infrastructure to power their mobile needs. Strava saved thousands of development hours and saw immediate increases in click-to-install rate from Facebook Ads (up 75%) and email clicks resulting in app engagement (up 41%).
- 75% click-to-install rate from Facebook Ads
- 41% of email clicks resulted in app engagement