In the spring of 2020, iFIT expanded its digital product offering to users who do not own iFIT enabled equipment by launching non-connected apps on the App Store, Apple TV, and Amazon Fire.
With the peak of the pandemic and the launch of the non-connected capabilities, iFIT experienced exponential growth, and with that growth, they saw a large portion of their audience shift to the mobile web.
As their audience began to shift to mobile web, iFIT realized the importance of creating a direct web-to-app acquisition funnel that would remove any obstacles for their members during the download process.
The powerful combination of Branch Journeys and the reliability of AWS gave iFit the ability to own the app install experience from end to end and improve the experience for their members.
- 35% click-to-install rate