Industry
E-commerce
Customers
350 million
Products
150 million across 80+ categories
About Flipkart
Flipkart transformed digital commerce in India as the country’s biggest unicorn start-up, now a part of the Walmart-owned Flipkart Group. From the industry-first introduction of cash-on-delivery in 2010 to the launch of voice search and multiple vernacular interfaces in 2021 that have made e-commerce a very inclusive experience, Flipkart continues the exciting journey of solving for the Indian customer. With a customer base of over 350 million, product coverage of over 150 million across 80+ categories, Flipkart offers great deals on quality products daily.
Challenge: Increase engagement
With a massive customer base and product catalog, Flipkart needed a way to drive more meaningful engagement from its high-intent users. Despite already having a strong organic presence and a powerful app, Flipkart was looking to unlock new demand through smarter targeting and conversion-optimized ad experiences to increase gross merchandise value (GMV) by driving repeat purchases and higher-value orders from high-LTV customers.
Solution: Discovery Ads by Branch
Flipkart adopted Branch Discovery Ads, a performance advertising solution designed to maximize mobile growth with seamless deep linking and intelligent user targeting.
Key strategies included:
- Competition targeting: Flipkart targeted high-intent audiences who had recently engaged with competing apps, tapping into latent demand and converting brand-curious users.
- A/B testing creatives: Multiple ad variations were tested to optimize both CTR (click-through rate) and CVR (conversion rate) in real time.
“Branch Discovery Ads delivered exceptional ROI for us. We saw more than 50x return on ad spend while driving high-intent traffic directly into our app. It’s one of the most efficient performance channels we’ve tested both in terms of scale and quality.”
Rahul Agarwal, Affiliate & Influencers Partnerships Head
Flipkart
The power of partnership with Branch
Branch’s mobile-native ads were built for performance marketers like those at Flipkart who want to move beyond spray-and-pray tactics. Discovery Ads made Flipkart’s already-strong value extend to new heights.
