Geekbuying Drives Organic Traffic and Increases Web to App Conversions with Branch

Since its inception, Geekbuying has become one of the leading eCommerce platforms selling a wide range of consumer electronic gadgets. They believe an eCommerce mobile app helps foster better relationships with their most valued customers and provides the best mobile user experience possible.

Geekbuying needed a seamless way to drive organic traffic from the mobile web to the app to increase conversions. Branch Journeys solution allowed Geekbuying to take mobile web users to specific in-app content and measure user engagement across those channels to get a full picture of the cross-platform user journey.

  • 58.16% click-to-install rate
  • 27% increase in in-app conversion rate
  • 42.8% of all attributed installs is generated from Journeys