Alex Austin, Author at Branch

Our Commitment to Growing the App Ecosystem

Blog

As a company, Branch’s core mission has long been to build a more connected, open, and relevant digital ecosystem. While…

How to Open an Android App from the Browser

Blog

Opening an installed app from a browser is known as deep linking, and this guide explains how to deep link into your Android app from the mobile web.

Redefining Our Customer-focused Approach to Better Serve Our Customers and Community

Blog

As we consider the future, the first place we look is to you, our customers and partners.

How to Set Up Universal Links to Deep Link on Apple iOS

Blog

This was originally posted on July 20th, 2015 but has since been updated with the latest information. At Branch, we…

How to Set Up An iOS and Android Smart App Banner

Blog

Smart banners help you bring users from your website into your app. Find out how to configure smart banners on iOS and Android, and build your own custom banners with Branch Journeys!

Branch Raises $300 Million at $4 Billion Valuation to Crack Open Walled Gardens

Blog

Since its inception, the world wide web has opened up the internet to everyone. It makes it possible for all…

Like Facebook in 2017, Apple Closes “Deep Link” Ad Tracking Loophole

Blog

Apple recently closed a loophole that could have allowed deep links to be exploited as an ATT workaround. Learn more in the post.

iOS 14 App Tracking Transparency: Balancing Rebellion and Conservation

Blog

The iOS 14 changes are a perfect example of needing to balance policy compliance and fight for the rights of mobile-focused businesses. Learn more in our latest blog post.