Onboarding experiences often determine whether or not an app will succeed and generate ROI or retreat to the digital dustbin. For product managers, winning this high-stakes game requires a unique set of strategic and tactical tradeoffs. We want to help you maximize each.
In The Product Manager’s Guide to Cross-Platform Onboarding, we explore field-tested approaches to capitalizing on every onboarding opportunity and earning the love, referrals, and $$ that result.
– A summary of the decisive moments that play the biggest role in the success of cross-platform onboarding.
– An evaluation of the strategic choices pivotal to landing interrelated web, app, and email experiences that translate to effective onboarding.
– Proven tactics for welcoming, educating, and generating user satisfaction through the power of modern linking, attribution, and analytics technology.
Throughout The Product Manager’s Guide to Cross-Platform Onboarding, we showcase experiences designed to connect users to the content they need regardless of platform entry point or destination. We also share a range of data-driven insights, as well as examples of how product managers are leveraging mobile linking technology to accomplish their goals.
Download your copy today and start making the most of your app’s onboarding opportunities.
Product managers who devote attention to cross-platform interactions can dramatically improve the likelihood that committed, profitable users onboard quickly and stay for the long haul.