Web-to-App Journeys Smart Banners 101: Ask the Experts

Tuesday, March 21, 2023


Join Branch for a customer-only Ask the Experts webinar on Tuesday, March 21st at 9 AM PST to learn about our Journeys Web-to-App Smart Banner product and use cases. This Branch customer-only webinar will be hosted by Loyalty and App CRM Manager Gabrielle Madeira, Sr. Director of Business Strategy Reed Kuhn, Senior Product Manager – Growth, Andrew Sylvia and Senior Product Marketing Manager – Team Lead, Sandy Hirschel.

During the webinar, you can expect to:

  • Learn about vertical-specific use cases for Journeys Web-to-App Smart Banners and how it can benefit your business
  • The latest benchmarks and performance data
  • Discover the integration process and what is needed to integrate
  • See a live demo of how to customize, target, A/B test, and analyze a Journeys Smart Banner campaign
  • Hear from a featured guest speaker on their experience and the results they’ve seen
  • Q&A with the experts


Gabrielle Madeira

Loyalty and App CRM Manager at New Look

Gabrielle Madeira is a seasoned marketing professional with over 9 years of experience in the retail industry. Currently, she serves as the Loyalty and App CRM Manager at New Look. Prior to her current role, Gabrielle held key positions as the CRM Manager, App & Customer Loyalty at Caffè Nero and CRM Executive (Retention & Loyalty) at ASOS.com. With a strong passion for customer engagement and loyalty, Gabrielle has successfully implemented numerous marketing campaigns and initiatives, resulting in increased customer loyalty and satisfaction.

Andrew Sylvia

Sr. Product Manager - Growth at Branch

Andrew is a product leader with a decade of diverse product experience, solving challenging problems, and executing product visions with proven success. He oversees our Journeys web-to-app product and is leading the next generation of linking and growth products.

Sandy Hirschel

Sr. Product Marketing Manager - Team Lead at Branch

Sandy is a data-driven, passionate product marketer with a deep understanding of all marketing channels. His B2B and SaaS marketing experience spans across companies such as Intuit, Nokia, Rakuten and Shipt. He is excited to bring innovative products to life, support Branch’s growth in the marketplace and help customers get the most out of the Branch platform. He holds an MBA in Finance from Santa Clara University.

Reed Kuhn


Reed Kuhn is the Sr. Director of Business Strategy at Branch, where he connects the massive data within the Branch platform to real customer impact. A former aerospace and defense strategy consultant, Reed left the industry and moved to Silicon Valley. Along the way, he invented his first app on an iPhone 3, co-founded an athlete management agency with MC Hammer, and authored the first-ever book on the sports analytics of professional cagefighting. He spent time in eCommerce SaaS working with global retail leaders, plus eventual stints at Walmart and eBay. For a decade he has spent his weekends as ESPN’s gambling expert for Mixed Martial Arts, making analytical predictions of UFC fights. He holds a BS in Physics from Washington & Lee University, a Master’s in Systems Engineering from the University of Virginia, and an MBA from Duke University.