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State of User Acquisition: Exploring the Alternatives

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Find out emerging channels with the highest ROI to promote your mobile app and how to leverage them.

What You’ll Learn:

  • Alternative ways to acquire users to increase visibility in the App Store
  • Emerging marketing channels for your app (CTV, web-to-app, app-to-web, paid social activities)
  • Things to focus on the measurement and attribution for these activities
  • Predictions from the industry experts for the rest of the year

Speakers

Mark Hansen

Mark Hansen

Sr. Product Manager for Ads & Attribution at Branch

Emre Kavaloglu

Emre Kavaloglu

Head of Marketing at Mobile Action

Jonathan Yantz

Jonathan Yantz

Managing Partner at M&C Saatchi Performance