Optimizing the User Lifecycle

Tuesday, February 20, 2024

11am PST | 2pm EST

Watch Branch and Tinuiti for an insightful webinar on lifecycle strategies to help you foster meaningful customer relationships. From thoughtful, personalized communication to seamless deep link experiences, we’ll cover the best ways to maximize customer lifetime value. 

In this 30-minute webinar, you will learn:

  • Why and how to optimize your lifecycle strategy
  • Common pitfalls and solutions
  • How deep linking improves the user lifecycle
  • Customer examples of success



Adam Landis

Head of Growth @ Branch

Adam Landis is the Founder & CEO of AdLibertas, a mobile app data platform purchased by Branch late last year. At Branch he serves as Head of Growth, where his deep experience in mobile advertising and data help us innovate our measurement products to help our customers measure marketing performance in an increasingly difficult ecosystem.

Kellie Collins

Associate Director, CRM & Email @ Tinuiti

Kellie has over 9 years of dedicated service at Tinuiti, playing a significant role in shaping the framework that drives the Lifecycle Marketing team’s approach to servicing our clients today. Working across small startups to enterprise giants, Kellie has contributed in the production, strategic and management capacity. Beyond the professional realm, she is a proud parent to a very lively 16 month old son, Riley, sharing her life with her husband Dan outside of Nashville, TN.